Table of Contents
Join Thousands of Hotels Thriving with roommaster
The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.

Hotel management involves many operations, and it takes a powerful tool to keep everything in order. A hotel management system helps you handle reservations, check-in/out, front desk operations, housekeeping staff, room availability, and room statuses in one place. At the same time, you can also track requests, data, and guest preferences.
Recent reports show that the hotel property management system (HPMS) market reached about $2.5 billion in 2024 and is projected to grow to around $7.3 billion by 2031, reflecting strong demand for digital hotel operations. That sharp growth reflects how independent hotels and larger chains alike are turning to modern tech platforms.
Today, we’re exploring everything you need to know about hotel property management systems. We’ll also look at how a modern, AI-powered, cloud-native HPMS like roommaster PMS, built by hoteliers for hoteliers, has become the foundation of today’s independent property.
So, let’s begin with what is a hotel management system, in case you’re not yet clear on the concept!

Let’s start with a snapshot of how hotels operate daily and then transition to how digital tools meet those needs:
A hotel management system (HMS) is a software platform that hotel owners and general managers use to coordinate all aspects of their operations, including reservations, front desk, housekeeping, point-of-sale, inventory control, billing and financial reporting, guest loyalty programmes, marketing, and more.
Some of the main benefits of a hotel management system is to run day-to-day hotel activities with fewer mistakes and stronger oversight. Staff can assign rooms, record guest details, process payments, and respond to requests from one dashboard. That arrangement reduces confusion, avoids double bookings, and helps hotel teams respond faster and more accurately to guest needs.
While hotel management systems and property management systems (PMS) are used interchangeably, there’s a slight difference in how they function. Here is how the two terms differ and overlap:
In the modern hospitality industry, the HMS represents a full-scope hotel operations platform, while a PMS remains the core hotel property management system for the front office.
Small and independent hotels often held back from adopting HMS because the phrase “digital transformation” sounded like a large-scale IT project. When you break it down simply, the aim is not for technology to replace hospitality, but to use digital tools and AI to remove friction for both staff and guests.
The real barrier was not the technology itself, but the education gap:
Here’s what it looks like and why it changed:
Many independent hotels found the cost of license fees, system setup, and staff training for a robust hotel management system too steep to justify. Smaller properties often feared that purchasing a full‑featured system would divert resources from guest‑facing service and hamper front desk operations, rather than help them.
In fact, industry research shows that cost concerns and integration issues remain significant barriers to adoption, particularly among hotels with fewer than 200 rooms. Cloud-based and subscription-based hotel management software dramatically lowered initial investment, making systems accessible to smaller properties while allowing them to pay only for the features they actively use.
📌Related read: Five Benefits of Switching To A Cloud-Based PMS
Properties that relied on outdated software lacked integration among reservation management, guest feedback, guest data, room inventory, and housekeeping workflows. This fragmentation made it harder to deliver true guest satisfaction and increased the risk of errors, such as double bookings or delayed guest requests.
Modern hotel property management systems consolidate all operations into a single platform, reducing human error and enabling staff to respond more quickly to guests' service needs and improve service quality.
Many independent hotels did not adopt an HMS because they underestimated the actionable insights they could gain from real-time data. Until recently, many smaller properties lacked a single platform that combined guest data, occupancy trends, and pricing analytics, so decision‑making remained manual and fragmented. Now, adoption is picking up.
For example, a study of more than 250 hotel IT decision‑makers found that 82% of hotels using integrated, cloud‑based systems reported measurable improvements in staff efficiency, and hotels leveraging dynamic pricing and intelligent booking engines outperformed peers by up to 16% in RevPAR. These figures show that smaller hotels are finally recognizing how data‑driven tools within an HMS can influence guest loyalty, operational performance and bottom‑line revenue.
As a hotelier, you have to do more than just check in guests and manage reservations. You also have to think about guest experiences, staff efficiency, and maintaining control over operations across multiple locations. That’s where a hotel management system becomes a real lifesaver.
Hotels like the Riley Hotel Group show how the right system can transform daily operations. They manage 17 properties with over 400 associates, and the roommaster PMS helps them handle reservations, track housekeeping, and gather guest feedback all in one place. During the COVID-19 pandemic, this system allowed their team to respond quickly and maintain high standards even under pressure.
They specifically credit the roommaster booking engine for increasing direct bookings, simplifying inventory management, and providing mobile access, allowing staff to respond faster to guests and adapt to operational changes efficiently.
As Lisa Zifer, Vice President (VP) of Operations, said:
“With the roommaster booking engine, the seamless integration is the biggest plus factor. It keeps all your inventories in balance, so that you have better control of them. It saves time for sure, and also makes everyday tasks a lot easier to manage.”
📌Suggested read: 4 Things Hoteliers Can Do To Increase Direct Bookings
Modern hospitality thrives on seamless coordination between technology, people, and guest expectations. A modern HMS brings every operational piece together, from bookings and check-ins to housekeeping and revenue, under one intelligent, cloud-based platform.
Here are the core components you’ll find in most HMSs:

Every smooth operation begins with a powerful cloud-native PMS that simplifies daily tasks and connects all departments. The roommaster PMS, part of the roommaster Operations Suite, connects all hotel functions into a single intuitive dashboard.
Built by hoteliers for hoteliers, it simplifies your day-to-day operations so your team can focus on guests. Here’s how you achieve it:
Backed by over 30 years of hospitality expertise and supported by a team with 125+ years of hands-on hotel management experience, roommaster powers independent hospitality. It is technology that serves people, not the other way around. With one platform, one login, and unified data, your hotel runs smoothly while your staff stays focused on creating memorable guest experiences.
{{pms-one}}

Your website is your most profitable sales channel. The roommaster Booking Engine, part of the roommaster Marketing & Distribution Suite, helps hotels convert more visitors into confirmed guests directly from their site. It’s designed for independent and group hotels that want fewer OTA commissions and more direct control.
Here’s how the booking engine helps:
The system connects directly to your PMS, ensuring all data stays consistent across your property. Guests book faster and with greater confidence while you gain control over your distribution strategy. The booking experience feels effortless and polished, reflecting the service quality your property offers in every interaction.

Managing online distribution shouldn’t mean dealing with multiple portals. The roommaster Channel Manager keeps your OTAs, metasearch sites, and direct channels perfectly in sync.
All updates, including rates, inventory, and restrictions, are reflected instantly across every channel. Here’s how:
With one platform and unified data, your distribution becomes effortless. Front desk managers can analyze performance, identify top channels, and make adjustments instantly. You gain visibility, reduce operational stress, and improve occupancy with smarter, faster decisions powered by real data.
{{channel-manager-one}}

Every transaction in hospitality deserves accuracy and ease. roommaster Payments, part of the roommaster Revenue & Finance Suite, simplifies billing and ensures every payment is safe, fast, and fully connected.
Integrated with your PMS and accounting tools, it helps hotels handle everything from deposits to folios effortlessly.
With a single view of all transactions, staff can focus on service instead of paperwork. Built-in fraud protection and chargeback handling further safeguard your revenue. The integration between payments and operations ensures every financial record aligns perfectly with the guest journey, giving your hotel a smooth, trustworthy payment experience from booking to checkout.
With 24/7/365 support and a 97% client retention rate, roommaster is a hospitality partner that runs as smoothly as the guest experience itself.

Hospitality today means personalization at scale. The roommaster Concierge provides your guests with instant, intelligent service while freeing your staff to focus on genuine connections. This digital assistant helps guests before, during, and after their stay, creating smooth, memorable experiences.
Hotels using this system notice faster response times and improved guest satisfaction scores. The AI assistant never replaces your staff, but rather, it supports them, ensuring no inquiry goes unanswered. It helps build trust, convenience, and personalized engagement, all while saving operational time and resources. In fact, more than 86% of hoteliers report that deploying AI automation freed up significant time by reducing repetitive tasks, such as handling FAQs and guest messages.

Clean, well-prepared rooms define great hospitality. The roommaster Housekeeping Software helps you keep your operations smooth and your guests happy.
Every update flows in real time between the front desk and housekeeping teams, so nothing gets missed:
With clear visibility across all rooms and departments, your team works faster and smarter. roommaster turns everyday housekeeping into a coordinated, guest-ready process.
Hotels using integrated mobile housekeeping tools report efficiency gains of 20–30%, with noticeable improvements in turnover speed and staff coordination. For example, Hyatt Regency implemented mobile housekeeping tools that significantly reduced check-in wait times and improved service responsiveness across multiple properties.
Before you dive into the daily tasks, it helps to see how a hotel management system connects every part of your hotel operations into one smooth workflow:
Hotels often struggle to capture full revenue potential when relying on manual pricing and fragmented property management processes. The roommaster Revenue Optimization helps independent properties leverage advanced pricing intelligence to automatically adjust rates based on occupancy trends, local demand, and competitor behavior.
For example, the Umstead Hotel and Spa in Cary, North Carolina, a Forbes Five-Star and AAA Five-Diamond property, managed to adjust weekday corporate rates and weekend leisure segments. The results speak for themselves:
The platform also uses a rule-based yield engine that continuously recommends smart price adjustments to maximize revenue during high-demand periods while optimizing occupancy during slower times. Hotels typically see a 15-35% increase in RevPAR during their first year, converting lost opportunities into measurable revenue gains.
The best part is that roommaster PMS integrates with the AI-driven ampliphi RMS, which combines automation and AI-driven insights to maximize profitability and optimize pricing dynamically to drive RevPAR. With integrated reporting, performance benchmarking, and multi-channel optimization, the roommaster Revenue & Finance Suite provides complete transparency, actionable insights, and centralized control across all properties.
📌Bonus read: Unlocking Revenue Potential Through a Hotel Management System
Hotels improve performance by organizing daily operations, saving staff time, and providing guests with a better experience through roommaster HMS. Our unified platform turns complex tasks into manageable workflows so teams can focus on hotel operations.
Here’s what hotels gain:
Guests often experience frustration when check-ins take too long, room assignments are delayed, or staff repeatedly request the same information, creating unnecessary stress. Hotels that implement the roommaster Guest Experience Suite and the roommaster Hotel Guest App can deliver personalized touches such as:
This gives hotel guests a sense of being recognized and valued throughout their stay.
At NUVO Suites in Miami, the hotel used roommaster Operations Suite to automate front desk workflows and synchronize housekeeping schedules, which freed up staff to provide tailored recommendations and concierge services. Their team observed faster check-ins, improved guest satisfaction, and greater overall operational efficiency, enabling them to compete confidently with larger hotel chains while preserving the hotel’s unique character.
📌Interesting read: The Basics of Hotel Guest Profiling
Hotels typically choose between two types of property management systems, such as cloud-based PMS and on-premises PMS, each with its own setup and technical requirements.
A cloud hotel PMS runs on internet-connected servers, allowing staff to access the system from any browser or device without special hardware. Vendors handle maintenance, updates, security patches, and backups, so hotels avoid the daily burden of IT management. Staff can perform tasks on mobile devices, enabling them to manage operations anywhere in the hotel.
Most cloud solutions, including the roommaster PMS, offer user-friendly interfaces that scale with property size and operational needs, all accessible under a single login. Because the provider manages uptime and security, hotel teams spend less time on technical problems and more time improving guest experiences and operational efficiency.
An on-premises PMS is installed directly on hardware inside the hotel, keeping all data, backups, and system files on property-owned servers. Hotels must manage updates, security, and maintenance independently, which increases operational responsibility. Integrating with systems like point-of-sale (POS) or accounting systems often requires additional hardware and networking, making the setup more complex and costly.
Over time, license renewals, IT support, and hardware upgrades add to expenses. Large hotel chains typically choose on-premise solutions for control, while smaller properties favor cloud-based systems for simplicity and lower initial investment.
A complete HMS ecosystem requires seamless, two-way integration between the core PMS and several key external systems to automate operations, improve guest experiences, and maximize revenue.
These integrations include:
With these integrations, roommaster PMS powers independent hospitality with a single platform and login and unified data across all operations.
When choosing and setting up a hotel property management system, consider several key factors.
Protecting guest data and hotel operations is essential for every property, and a strong HMS must include robust security, compliance, and monitoring tools. With the right system, your team can confidently manage reservations, payments, and guest information without worrying about breaches or data loss.
Some of the key security features include:
With roommaster PMS, hotels get a comprehensive, cloud-based platform that unifies security, operations, and guest services while giving staff confidence that data is safe and compliant at every step.
Hotel management systems have become essential for running daily operations efficiently and keeping guests satisfied, but even the most advanced technology only works well when trained staff use it consistently. Teams that understand the system can handle reservations, housekeeping, and revenue management more quickly while avoiding errors and delays.
As one of the best hotel management software, roommaster PMS offers a modern, cloud-native, AI-based, all-in-one solution that helps hotel teams work smarter with easy onboarding, real-time channel management, and powerful reporting. Staff can make fast decisions, reduce repetitive tasks, and focus more on guest experiences.
Harrison Hall Hotel demonstrates this clearly. General Manager Stacy Dadson explains, “roommaster is very easy to train our employees. It’s very self-explanatory.” Over 25 years, their partnership with roommaster has improved operational efficiency, minimized overbookings, and transformed check-ins into smooth, stress-free experiences.
Request a free demo today and see how roommaster can help your team thrive.
Free hotel management software can be helpful for very small properties, but many have limited features and support. roommaster PMS offers a full-featured platform built by hoteliers with modular tools that grow with your property’s needs.
Independent hotels, boutique properties, and small to mid-sized chains benefit most from management software. Platforms like roommaster PMS help streamline operations, automate daily tasks, and improve guest experiences regardless of hotel size or service style.
Choose a PMS that integrates operations, housekeeping, reservations, and revenue management. roommaster PMS provides a unified platform, mobile access, and AI-powered insights, allowing hotels to save time, reduce errors, and focus on overall guest satisfaction.
Small hotels can implement a system like roommaster PMS in a few weeks. Time varies depending on property size, data migration, and staff training, but proper planning leads to smooth adoption and minimal disruption.
Yes. roommaster PMS is built by hoteliers for hoteliers, with intuitive dashboards and workflows. Staff typically learn quickly, and ongoing support from hospitality experts ensures any questions or challenges are resolved efficiently.
No. roommaster PMS integrates with many systems and provides a unified platform that gradually replaces fragmented tools while maintaining operational continuity and guest service.
{{cta-strip}}


The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.
See how roommaster's unified platform can work for your property. Our team will walk you through features tailored to your specific needs and operations.