Harrison Group’s Flagship Property Sets the Standard
The Harrison Group operates 14 independent hotels along the East Coast, representing three generations of family-owned hospitality excellence since 1951. Within this portfolio, Harrison Hall Hotel stands as the flagship 97-room property where it all began on 15th Street in Ocean City, Maryland.
Under General Manager Stacy Dadson’s leadership, Harrison Hall Hotel demonstrates how strategic technology partnerships enable family businesses to compete effectively while preserving their unique character and personal touch that defines exceptional guest experiences.
Building on Operational Excellence
Harrison Hall Hotel‘s 25-year partnership with roommaster as their first and only property management system has become a strategic advantage enabling operational excellence at this cornerstone property.
“roommaster is very easy to train our employees. It’s very self-explanatory,” explains Dadson.
For hotel operations, quick staff training creates immediate benefits. New employees become productive faster, existing staff work seamlessly, and management maintains consistent service standards, allowing family-owned properties to compete with larger chains while maintaining their personal approach.
Real-Time Channel Management Prevents Revenue Loss
Harrison Hall Hotel leverages roommaster’s integrated channel management to maintain accurate availability across all booking platforms while eliminating costly overbookings.
“roommaster is very easy with our channel management, our OTAs,” notes Dadson. “The availability is updated right away. So there’s no delay, doesn’t cause any overbookings.”
This real-time synchronization eliminates operational stress while ensuring guests always see accurate availability. For properties depending on direct bookings and OTA partnerships, this seamless integration protects revenue while reducing time spent managing distribution conflicts.
Transforming Guest Experience Through Efficiency
roommaster’s streamlined workflows enable Harrison Hall Hotel to complete most registration tasks before guests arrive, transforming check-in into a quick, efficient experience.
“Checking in and checking out is very quick. Most of it is completed before they even arrive,” Dadson explains. “When they get to the desk, they get their keys and they’re done within a couple of minutes.”
This efficiency allows front desk staff to focus on personalized service and local recommendations that create memorable experiences and drive repeat bookings for independent properties.
Single-Screen Operations Drive Daily Efficiency
Harrison Hall Hotel maximizes efficiency through roommaster’s comprehensive dashboard, consolidating all critical information into a unified view.
“Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out of order,” Dadson describes. “On one screen, it gives us basically all of our information that we need to start our day.”
This unified view eliminates time-consuming information gathering while ensuring smoother shift transitions and more responsive guest service.
Data-Driven Growth Through Reporting
Harrison Hall Hotel uses roommaster’s reporting capabilities to drive strategic decisions, using analytical tools to identify trends and plan growth based on operational data.
“I do believe that roommaster does help the business grow because you can use all kinds of reports to compare from this time last year. You can pull future availability, future sales,” notes Dadson.
This data-driven approach enables optimized pricing strategies, accurate demand forecasting, and informed decisions about property improvements, creating competitive advantages for independent properties.
Cloud Platform Delivers Measurable Time Savings
Harrison Hall Hotel’s transition to roommaster’s cloud-based platform has delivered quantifiable operational improvements.
“With being on the cloud, I would say it has cut our workload maybe in half,” Dadson confirms.
This efficiency gain allows staff to concentrate on guest service and revenue optimization rather than system maintenance, crucial for independent properties without dedicated IT resources.
Partnership That Enables Competitive Positioning
For Harrison Hall Hotel, roommaster provides more than property management software, it enables competitive positioning that allows this family-owned property to compete effectively while maintaining their personal touch.
The system supports every aspect of the guest journey while providing operational insights needed for strategic growth. This enables professional hospitality services while preserving the family values that have defined Harrison Hall Hotel’s success.
As Dadson concludes, “I really just can’t say how good it is because everything is just so at your fingertips and quick, right from the call to the reservation to the check-in to the checkout. I would definitely recommend roommaster.”
Harrison Hall Hotel’s 25-year partnership with roommaster demonstrates how family-owned hospitality properties can leverage strategic technology partnerships to grow while maintaining the personal service that defines their brand.
The roommaster team have been able and willing to help us make sure all of our things are connected, that all of our channels are working together.
