Actabl Pricing, Plan, And Features: Is Actabl Worth It?

We’ve trusted roommaster for over 25 years. It keeps our entire hotel group running smoothly with everything we need in one easy-to-use system
Mayela lozano
October 22, 2025
5
min. read
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TL;DR

  • Actabl combines four major tools, including ProfitSword, ALICE, Hotel Effectiveness, and Transcendent, into one hotel software platform that helps hotels manage labor, operations, asset tracking, and business financial performance from a single system.
  • Pricing for Actabl is custom and quote-based, depending on your property size, operational needs, and the specific features you choose to use. You need to contact their team directly for a full quote.
  • Some of the key features include actionable insights, staff scheduling, service delivery, and CapEx planning. These tools improve operational efficiency and help hotel teams save time, reduce waste, and maximize profits.
  • Actabl supports over 420 integrations across property management systems, finance tools, and POS platforms, so teams don’t need to switch out their current systems to get started.
  • Compared to platforms like roommaster, Actabl often responds more slowly to support requests and faces syncing delays. Independent hotels looking for speed and ease of use may find roommaster a stronger fit.

Actabl is a hotel property management software built for operators who want more control over operations, labor costs, and long-term planning. Hotel owners, operators, and general managers rely on Actabl every day to make faster decisions, reduce waste, and stay on top of everything that needs doing.

Each product within the platform solves a specific problem hotels face every day. For example:

  • ProfitSword tracks financial and performance data in real time
  • Hotel Effectiveness helps managers schedule shifts, avoid overtime, and lower labor costs
  • ALICE takes care of service delivery and staff communication
  • Transcendent keeps all your maintenance and capital planning in one place

You don’t have to switch between five different tools just to track budgets, approve repairs, or manage staffing. Actabl pulls it all together into one platform that’s actually built for hotel teams.

If you're trying to figure out how it works, what it includes, or how Actabl pricing compares to other hospitality tech, such as roommaster, this guide covers every plan, feature, and cost so you can decide if it’s worth it.

Actabl Overview: What is it and Who is it For?

Actabl builds software for hotel operators who want tighter control over daily operations, staffing, and long-term costs. The platform brings everything together, including labor management, business intelligence, operations, and asset management, so teams don’t have to deal with multiple tools to get things done.

Each product under the Actabl umbrella came from a different company that had already solved a real problem. Transcendent started in 1987 with a focus on maintenance and CapEx tracking. ProfitSword launched in 2001, giving hotel teams real-time business data and forecasts. Hotel Effectiveness entered the market in 2007 to fix scheduling and labor inefficiencies. ALICE was built by friends at the University of Pennsylvania who wanted to make hotel operations easier to manage.

Today, Actabl has over 300 employees with experience in the hospitality sector and supports more than 10,000 properties worldwide. General managers, regional leaders, and owners use Actabl every day to monitor property performance, manage their teams, and fix issues before they slow down the business.

If you're trying to understand what Actabl features actually do, the short answer is they help teams move faster with less confusion. Each part of the platform solves a clear operational need without requiring long setup or outside help.

Actabl Pricing Structure: Plans and Tiers

Actabl cost is not listed publicly because the company offers customized quotes based on each hotel’s size and needs. This approach allows Actabl to tailor pricing according to property scale and feature requirements. If you want detailed pricing information, the best step is to contact Actabl’s team directly.

You can reach out to learn how Actabl plan options fit individuals, teams, properties, or enterprise-level businesses. Their team will discuss your operational goals and recommend the most suitable package to support your hotel’s daily and long-term needs.

If you need help with support or have questions about your current setup, Actabl provides direct contact options through their website for quick assistance.

For comparison, other property management software (PMS) like roommaster asks for property details before offering pricing. They require information such as location, property type (independent hotels, hotel groups, resorts, and more), and the number of rooms. Providing your full name, property name, email, phone, and any additional comments lets roommaster’s team send you a tailored pricing quote.

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Key Features of Actabl

Actabl combines four proven hotel tech tools into one platform built to improve operations and cut costs. This section breaks down each tool so you can see what you’re getting.

1. ProfitSword

ProfitSword gives hotel teams access to detailed, real-time data pulled from over 260 integrations. It helps financial, sales, and operations teams track revenue, spot patterns, and make faster decisions based on current numbers rather than relying on estimates.

Some core ProfitSword tools include:

  • Automated income journal: Consolidates daily revenue across systems so finance teams don’t waste time on manual entries
  • Forecasting & budgeting: Brings multiple data sources into one view to improve planning accuracy
  • Sales pacing & productivity: Combines sales activity into one place so managers can track performance in real time
  • Commentary reports: Adds context to metrics, helping leaders understand the “why” behind the numbers
  • Enterprise sashboards: Gives teams access to custom dashboards, accessible online and through mobile devices
  • Business plan: Lets teams build standardized planning documents based on actual data, not estimates

2. ALICE

Alice is a property-level tool focused on daily hotel operations like housekeeping, guest service, and internal communication. It’s built for luxury and full-service properties that need speed, precision, and flexibility across teams.

With Alice, staff communicate instantly and clearly, cutting delays and confusion across departments. Tasks are tracked in real time, which helps hotels run lean without sacrificing service.

Some of Alice’s core tools:

  • Housekeeping: Tracks room status, improves coordination, and helps reduce labor costs with better planning
  • Service delivery: Assigns and follows up on guest and internal requests so tasks get handled on time
  • Guest services: Helps front-desk teams personalize service, organize requests, and follow through more reliably
  • Guest messaging: Lets guests communicate through their preferred channel, reducing back-and-forth with staff

3. Hotel Effectiveness

Hotel Effectiveness helps hotel managers reduce payroll costs without harming service. It uses real-time data to match staffing levels with actual occupancy so teams don’t overstaff or run short.

Given below are some of the key features of Hotel Effectiveness:

  • PerfectLabor™: Helps managers schedule based on forecasted demand, reducing overtime and staffing gaps
  • CoverageFinder™: Allows properties to fill shifts by pulling available staff from other parts of the entire portfolio
  • PerfectEngage™: A central place for staff messaging, announcements, and updates
  • PerfectWage™: Shows wage benchmarks so GMs can offer competitive pay without hurting margins
  • PerfectTime™: Tracks time for payroll and makes compliance and reporting easier for hotel HR teams

4. Transcendent

Transcendent helps hotels monitor, maintain, and plan for all physical assets, especially useful for older or high-maintenance properties. The system keeps track of every asset’s lifecycle, upcoming repairs, and capital needs over time.

It helps prevent equipment failure, reduce maintenance costs, and improve long-term budgeting across hotel portfolios. Teams get a clear view of what needs attention now and what can wait.

Here are the major tools in Transcendent:

  • Enterprise asset management: Tracks all hotel assets in one dashboard so teams can manage repairs and downtime
  • CapEx planning: Helps hotel leaders build capital plans across multiple properties with more accurate forecasts

Deep Dive into Actabl Features: Benefits and Functionality

Hospitality teams want software that fits the way they actually work. Here’s how Actabl gives you tools that support decision-making, reduce manual work, and help your team increase productivity.

1. Hotel business intelligence software

ProfitSword by Actabl gives operators access to real-time insights pulled from over 260 hospitality industry systems. You can view daily pacing, budgets, forecasts, and custom dashboards without digging through spreadsheets or logging into multiple tools.

You don’t waste time gathering data. Instead, you spend time using it to make better decisions across finance, sales, and operations. Each module is built to help you focus on what’s working, what’s not, and what to do next.

Here’s a quick look at how the BI bundles break down:

Plan Core Inclusions Extras
Base Reporting, Budgeting & Forecasting, Daily Sales Pace, Weekly Report, 2 Mobile Dashboards
Advanced Adds Monthly Summary, Group Sales Pace, Pickup, Business Plan, 3 Dashboards, Basic API 2 Custom Dashboards per year
Premier Includes Custom Reports, 5 Custom Dashboards, Premium API Access, Sales Productivity Tracking 1 Custom Commentary Report per year

2. Hotel labor management software

Hotel Effectiveness by Actabl helps managers run tighter operations by matching labor plans with actual occupancy. You can build smarter schedules, reduce overtime, and cover open shifts faster, all from one system.

Managers use real-time performance benchmarks to adjust staffing daily, while payroll tools keep everything clean and compliant. If you’ve been over-relying on manual planning, this replaces it with data you can act on immediately.

Here’s how the bundles look like:

Plan Core Inclusions Add-Ons
Base PerfectLabor™, Messaging App, Benchmarking, Check-In Tools, Time Clock Integration, Revenue Sync PerfectTime™
Advanced Adds Shift Swapping, CoverageFinder™, PerfectWage™, Wage Data, Forecast-Linked Planning PerfectTime™
Premier Adds Housekeeping Tools, PerfectEngage™, Time Off Management, 3rd Party Integrations, API Access PerfectTime™

3. Hotel operations software

Actabl’s operations tools bring service delivery, maintenance, guest messaging, and CapEx tracking into one platform. Managers get a complete picture of what’s happening on the property and can track tasks across departments without long emails or verbal updates. If something breaks, needs attention, or requires guest follow-up, the system logs it, assigns it, and closes the loop. 

Given below is a quick look at the hotel operations software bundles:

Plan Core Inclusions Add-Ons
Base (FOH) Guest Services, Guest Messaging, Service Delivery
Base (Maintenance) Enterprise Asset Management, Preventive Maintenance
Advanced Adds Full Ops Suite: Service Delivery, Maintenance, Asset Tracking Guest Services, Housekeeping
Premier Adds CapEx Planning, API Access, and 3rd Party Integration Support Guest Services, Housekeeping

4. Software integrations

Actabl supports over 420 integrations across PMS, POS, revenue systems, and finance platforms.

You don’t need to replace your current systems to use Actabl. Whether it’s property management software or accounting tools, you can connect Actabl to what you already use and get value from day one.

Is Actabl Worth It? Pros and Cons Analysis

If you’re considering this platform, this Actabl review breakdown will help you make an informed decision. Below are key pros and cons based on honest feedback from hotel teams who’ve used the software regularly.

Pros Cons
Actabl’s labor tools help hotels adjust staffing to real-time demand, reducing costs without hurting service. Some users report issues syncing Actabl with other systems, causing occasional lags in daily workflows.
ALICE Guest Services improves cross-department communication, especially useful in high-traffic or multi-outlet properties. Users note friction when clearing or editing older employee records, slowing down HR work.
Many teams value Actabl’s clear maintenance tracking, helping them act fast and avoid delays. Some users report slow responses and incomplete answers from customer support during active issues.

Why Could roommaster be a Good PMS for you?

roommaster offers tools built specifically for independent hotel teams that want more cost controls without extra layers. The system combines all day-to-day hotel functions into one place, so staff can move faster and avoid switching between tools.

1. Hotel property management system (HMS / HPMS)

roommaster’s cloud PMS was designed for independents that need one interface for everything front-of-house. Your team can manage reservations, front desk work, housekeeping, maintenance, and financials all from a single view.

This reduces manual steps and gives staff more time to focus on guests rather than digging through tabs. Hotels also use built-in analytics to monitor trends, track performance, and improve guest experience without needing another tool.

2. Booking engine

roommaster includes a mobile-friendly booking engine that connects directly with your PMS and syncs automatically. You can customize the layout to match your branding, upsell services, and guide guests toward higher-value bookings.

Hotels often see a 15 to 30% lift in direct bookings, reducing commission fees and improving margins. Inventory also updates in real time, avoiding delays between the front desk and digital bookings.

3. Channel manager

With real-time syncing to hundreds of OTAs like Booking.com, Airbnb, and Expedia, roommaster channel manager saves time on distribution. You don’t have to manually update each channel, which cuts the risk of overbookings or missed listings.

Hotels using roommaster have reported a reduction of up to 85% in distribution tasks. Advanced reporting also lets you analyze OTA performance and adjust pricing strategies based on actual booking behavior.

4. AI voice concierge

roommaster Concierge handles guest calls 24/7 and answers questions using multi-language support that matches your brand voice. It can take bookings, update rates and availability, and pass complex queries to the right person.

Hotels that use the AI voice tool report a clear drop in front desk pressure during peak times. Properties have also seen increased call-based revenue because guests get faster responses without being put on hold.

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5. Revenue optimization

roommaster’s revenue optimization tools monitor demand, competitor rates, and occupancy trends to recommend changes automatically. Rates update based on data, helping you charge the right amount in high and low seasons.

Many hotels report a 15 to 20% increase in RevPAR within one year of setup. roommaster also integrates with ampliphi RMS to give advanced pricing control without requiring manual updates.

6. Payments

roommaster’s built-in payments system handles deposits, holds, and final settlements without needing extra tools. It supports secure card storage and flexible payment rules that work with your booking flow.

Hotels using the system say they save 4 to 6 hours per week through automated payment tracking. It also helps reduce chargeback-related losses by up to 40% thanks to internal dispute resolution tools.

Is roommaster the Right Fit?

Actabl brings together deep data tools, labor planning, and operations software built for enterprise-scale hotel groups. While it offers a robust feature set, many users have pointed out issues like slow support responses, syncing problems between systems, and complicated data removal processes. These drawbacks can slow down daily workflows, especially for smaller teams.

In contrast, roommaster gives independent hotels the tools they need to run operations with fewer delays and less friction. You get control over every key function from one platform without needing to add third-party systems. From bookings and payments to pricing and distribution, the platform cuts down on repetitive work across teams.

If your property needs a hotel management system that works fast, updates live, and supports team clarity, roommaster can be a solid match for your goals. Book a demo with roommaster today to see how it works for your hotel.

FAQs

1. How much does Actabl cost per month?

Actabl uses custom pricing based on your property size, features needed, and deployment. You'll need to contact their team directly to get an exact monthly quote tailored to your business.

2. What features are included in Actabl pricing plans?

Actabl pricing plans usually include business intelligence, labor management, operations tools, asset tracking, and seamless integrations. Specific features vary by plan type, property size, and your chosen software bundle.

3. Is Actabl suitable for small hotels?

Actabl can work for small hotels, but it's often designed with large, multi-property operations in mind. Smaller properties may find it less cost-effective compared to lightweight hotel PMS platforms.

4. How does Actabl compare to other PMS systems in terms of pricing?

Compared to most PMS platforms, including roommaster, Actabl is priced at the higher end due to its enterprise-level tools, deeper analytics, and multi-platform suite. Pricing transparency is also lower than that of many competitors.

5. Does Actabl offer a free trial or demo?

Actabl does not publicly list a free trial, but you can request a personalized demo through their sales team. The demo is typically tailored to your property’s operational needs and goals.

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Mayela lozano

Mayela Lozano is a content strategist with a passion for hospitality and technology. She collaborates with roommaster on content creation, highlighting how technology can streamline hotel operations and enhance guest satisfaction. When she’s not creating content, Mayela loves to travel and spend time with her two little ones, discovering new adventures and making memories along the way.

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Join Thousands of Hotels Thriving with roommaster

The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.

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