ThinkReservations Pricing, Plan, And Features: Is ThinkReservations Worth It?

ThinkReservations provides small hotels, inns, and B&Bs with a comprehensive property management system (PMS) that helps staff handle reservations with fewer errors on busy days. The platform includes a booking engine that supports direct bookings, helping properties build a strong pricing strategy with greater control over margins. Additionally, ThinkReservations reduces double bookings and improves guest communication, supporting higher guest satisfaction for teams seeking predictable tools that stay steady.

Before you decide whether the system fits your needs, you likely want precise details on ThinkReservations pricing, core tools for boosting direct reservations, and options to use historical data in a practical way. In this article, we’ll give you all that, along with ThinkReservations features that support steady efforts to increase revenue without creating more pressure for you or your staff.

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ThinkReservations Overview: What Is It and Who Is It For?

ThinkReservations provides a complete property management system that combines an online booking engine with a flexible booking window. It allows hotels to capture direct reservations efficiently while offering guests a smooth booking experience. The system also includes automated messaging that communicates confirmations, reminders, and updates, reducing manual work for staff while keeping guests informed at every stage of their stay.

Hotels gain actionable, valuable insights into business performance through detailed dashboards that track occupancy, revenue, and daily activity, helping managers make data-driven decisions. The platform supports integrated payment processing, allowing guests to pay securely online and simplifying accounting for hotel staff. 

Its channel manager keeps availability synchronized across multiple platforms, including Booking.com, Expedia, Airbnb, and TripAdvisor, minimizing double bookings and maximizing exposure. The platform provides yield management tools that enable property owners to dynamically adjust pricing and availability based on market trends, seasonal demand, and booking patterns, helping hotels maximize revenue while staying competitive in their local markets. 

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ThinkReservations Pricing Structure: Plans and Tiers

ThinkReservations offers simple, customized pricing for every property, with no long-term contracts. You can pay month-to-month and cancel anytime, giving you flexibility as your property grows.

It includes everything you need to manage operations efficiently:

• Property management system (PMS) to handle reservations, future bookings, and guest data
• ThinkReservations booking engine to increase direct reservations and improve the booking experience
• Channel manager to synchronize availability across OTAs like Expedia, Booking.com, Airbnb, and Tripadvisor
• Integrated payment processing to accept secure payments online and simplify accounting
• Automated messaging for confirmations, reminders, and updates that improve the guest experience
• Full data import to transfer historical records instantly with personalized setup support
• Dedicated account manager to configure your account and train your staff for success
• On-demand training through ThinkAcademy, with webinars and knowledge articles for continued learning

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This pricing model is perfect for small hotels, boutique properties, vacation rentals, and independent lodgings that want control, flexibility, and predictable costs.

Here’s a side-by-side comparison of ThinkReservations pricing plans and roommaster pricing for clarity:

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Key Features of ThinkReservations

From booking engine and reservation management to revenue tools and channel management, ThinkReservations centralizes your hotel operations on a single, intuitive, cloud‑based platform. It makes everything efficient, organized, and easy to use. 

Below are some of the key ThinkReservations features to watch out for:

1. Property management system

ThinkReservations offers a property management system that your staff will love. This cloud-based software streamlines operations, simplifies staff training, and provides full control over pricing through powerful automation and intuitive tools. The reservation calendar allows staff to quickly find and manage bookings while giving a glance at your business. Employees can create quotes and reservations efficiently through a workflow that new staff can easily learn. 

The platform is mobile-friendly, enabling staff to view, edit, and track reservations on the go. Staff can instantly identify reservation details from the calendar and manage tasks more efficiently. Plus, it simplifies daily operations by automating tasks and allows staff to customize emails or send them automatically to guests. 

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2. Seamless hotel integrations

ThinkReservations provides seamless integrations with hotel systems to increase efficiency and drive growth. It connects with a variety of smart locks, including RemoteLock, OpenKey, and Lynx, to automate access and eliminate key hassles. It elevates in-room TV experiences with AruvoTV, which converts guestroom TVs into interactive, branded experiences. 

It also integrates with top online travel agencies (OTAs), including Airbnb, Booking.com, Expedia, HotelTonight, and Tripadvisor, helping properties reach global audiences. For restaurants within hotels, the platform connects to POS systems such as Lightspeed, Aloha, Heartland, Maitre'D, and Micros to ensure seamless integration of charges to guest folios. Analytics tools like Google Analytics and Facebook Pixel allow properties to measure performance and optimize marketing campaigns based on data.

3. Booking engine

The ThinkReservations booking engine simplifies the booking process, increases direct reservations, and boosts sales. Guests can easily view rates, restrictions, and availability, reducing support calls and increasing conversions. The booking engine is fully customizable to match the website’s brand, providing a professional first impression. 

Hotels can increase revenue with upsells such as romance packages or add-ons, and the platform captures bookings from any device. Yield management tools allow automatic rate adjustments based on occupancy and booking timing. Reservations are fully automated, with deposits collected at booking, tasks generated automatically, double bookings prevented, and guest communications, including confirmations, reminders, departure emails, and instant text messaging, handled seamlessly.

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4. Channel manager

ThinkReservations includes a powerful channel manager that synchronizes rates, availability, and inventory across third-party booking sites in real time. This system ensures no double bookings occur and allows hotels to apply dynamic pricing strategies across channels to maximize revenue. 

The platform connects easily to channels such as Expedia, Airbnb, Booking.com, Vrbo, Tripadvisor, Kayak, HotelTonight, Orbitz, Egencia, Agoda, Travelocity, etc. This integration gives hotels complete control over occupancy and revenue management while providing a user-friendly interface for quickly adding new channels.

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Deep Dive into ThinkReservations Features: Benefits and Functionality

Let’s explore how each advanced feature improves your hotel’s operations today and positions you for long-term growth.

1. Guest messaging

The automated guest messaging platform helps hotels stay connected with guests efficiently, increase response rates, drive upsells, and improve reviews. Staff communicate with guests on the go using a mobile app. 

Hotels can use their own phone numbers or a secondary number for messaging, set up message templates for automatic communication, and send post-checkout thank-you messages to encourage guest reviews.

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2. ThinkWeb

ThinkWeb goes beyond a simple website by integrating a property’s website with the booking engine to create a seamless guest experience and increase direct bookings. The platform allows hotels to showcase their brand through advanced design, highlight room features with photography, and simplify the booking process. Guests can log in, be recognized, and manage reservations online. 

ThinkWeb also supports member rates for exclusive discounts and provides marketing analytics through Google Analytics to track performance and conversions.

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3. Marketing strategy

ThinkReservations provides a marketing strategy service that helps hotels connect with guests across multiple channels. The team monitors trends and develops strategies that deliver measurable results. 

Monthly reports highlight performance and reveal opportunities for optimization. The marketing approach adapts to each hotel’s goals, team size, and budget to ensure maximum success.

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4. Payment processing

ThinkReservations enables hotels to choose the payment processor that best fits their business, integrating with Heartland, Stripe, MPI, Braintree, and Authorize.Net. The system is purpose-built for hospitality and provides flexibility in how payments are collected. 

Hotels can charge deposits automatically, collect balances before check-in, or accept payments at check-in or check-out. EMV-enabled terminals from trusted partners secure payments, reduce fraud, and minimize chargebacks.

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Is ThinkReservations Worth It? Pros and Cons Analysis

When evaluating ThinkReservations, it helps to consider both the features users love and the areas where they see room for improvement. Understanding these real experiences makes it easier to determine if ThinkReservations fits your property. 

The table below summarizes the common strengths and limitations reported by users.

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Why Could roommaster be a Good PMS For You?

roommaster empowers independent hotels with a unified platform designed by professionals who have real hotel management experience. 

With over 125 years of combined expertise, our team understands the challenges of running a property even before technology comes into play. It reduces daily workloads, improves revenue performance, and allows staff to focus on delivering exceptional guest experiences.

1. roommaster Operations Suite

roommaster centralizes all core property operations on a single intuitive platform. Staff manage front desk, housekeeping, maintenance, reservations, and finance from a single interface, eliminating the need to switch between multiple systems. This simplification allows teams to concentrate on guests rather than repetitive administrative tasks. Built-in reporting and analytics provide general managers with clear insights to make smarter decisions and run operations more efficiently.

The platform quickly organizes check-ins, check-outs, room assignments, and guest needs with its Reservation Management and Front Desk Management tools. Similarly, the platform’s Housekeeping Management and Group Blocks Management tools keep teams coordinated and reduce errors. Real-time reporting and analytics give complete visibility into property performance.

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2. roommaster Revenue and Finance Suite

The Revenue and Finance Suite equips your team to optimize pricing and streamline financial workflows. Revenue optimization uses AI to recommend dynamic rates based on demand, occupancy, and local market trends. Rate management automates adjustments to protect RevPAR and maintain occupancy during slower periods.

The suite integrates with the AI-powered ampliphi RMS to provide advanced revenue automation and stronger pricing intelligence. The payments system handles deposits, pre-authorizations, settlements, and refunds directly within the platform. Additionally, PCI-compliant card storage, flexible payment schedules, and automated reconciliation eliminate duplication and save staff up to 6 hours each week. 

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3. roommaster Guest Experience Suite

The Guest Experience Suite personalizes every interaction and simplifies guest engagement. The Hotel Guest App allows guests to check in, submit requests, and access property information from their mobile devices.

Guest Communication & Engagement tools centralize messaging, enabling staff to respond faster and automate routine updates. Targeted upsells, marketing messages, and personalized offers integrate seamlessly into the system, giving teams insight into guest preferences and enhancing the overall experience.

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4. roommaster Marketing and Distribution Suite

The Marketing and Distribution Suite includes a Booking Engine, Channel Manager, Hotel Website Builder, and Metasearch tools. The Booking Engine is mobile-friendly, customizable, and designed to increase direct bookings by 15 to 30%. The Channel Manager syncs availability with Booking.com, Expedia, and Airbnb, reducing manual work and preventing overbookings.

Advanced channel analytics improve visibility and inform pricing decisions. The Website Builder, and Metasearch tools strengthen online presence, attract higher-value guests, and support a more strategic marketing approach.

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5. roommaster Concierge

roommaster Concierge handles guest calls around the clock, providing instant answers without relying on front desk staff. It supports multiple languages, making international guests feel comfortable and understood. The system converts routine inquiries into confirmed reservations and delivers detailed context to staff when a human touch is required.

Automation drives the biggest impact by managing repetitive requests, such as FAQs and common messages, ensuring staff can focus on guests who need personalized attention. The concierge never misses a call and helps maintain a high level of guest satisfaction at all times.

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ThinkReservations or roommaster: Which PMS Wins for You?

If you’re looking for a cloud-based property management system, ThinkReservations often stands out for small to mid-size hotels or inns. It is easy to learn, quick to implement, and streamlines reservations, room management, billing, housekeeping, and guest communications in a single, unified platform. 

In contrast, roommaster becomes the stronger choice for properties that require in-depth operational control, advanced automation, and robust front-desk workflows. It provides a comprehensive PMS that covers front desk operations, housekeeping and maintenance tracking, real-time channel management with OTA synchronization, dynamic pricing support, detailed reporting and analytics, and a full-featured booking engine.

If your priority is ease of use and simplicity, ThinkReservations delivers. If you aim for full automation, scalability, and maximum control over every aspect of hotel operations, roommaster is the better option. 

Book a demo today to discover which system best fits your property’s needs.

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FAQs

How much does ThinkReservations cost per month?

ThinkReservations pricing is not available publicly. 

What features are included in ThinkReservations pricing plans?

ThinkReservations includes a complete cloud‑based property management system: reservation calendar, quoting, task management, split folios, rate & restriction controls, yield management, promotions, nightly accounting & audits, reporting/analytics, channel management, guest communications, mobile access, housekeeping, and PCI‑compliant payment processing.

Is ThinkReservations suitable for small hotels?

Yes. ThinkReservations targets small- to medium‑sized hospitality businesses, including boutique hotels, inns, B&Bs, and small hotels.

How does ThinkReservations compare to other PMS systems in terms of pricing?

Because ThinkReservations does not publish fixed public pricing, the total cost can vary, especially if you have many rooms or need add‑ons, so actual pricing may differ.

Does ThinkReservations offer a free trial or demo?

ThinkReservations does not offer a free trial of its software. However, they do provide a free demo so potential customers can explore the system's features.

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