STAAH Pricing 2026: Plans, Real Costs, and Is It Worth It?

STAAH does not publish a full rate card. Directories report a starting price near $70 per month, and everything above that comes from a callback and a custom quote based on your room count, the plan you pick, and the add-ons you attach.

For a mid-size independent hotel running the channel manager plus a booking engine, hoteliers report an all-in distribution spend of roughly $100 to $250 per month, and that figure sits on top of the PMS you still have to license separately.

STAAH sells distribution, so most hotels run it beside a PMS. roommaster builds a hotel channel manager into the property management system, so a hotel reaches the OTAs without paying a second subscription to do it.

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STAAH pricing plans

STAAH splits its distribution into two product families, and each is quoted rather than listed. The ranges below combine STAAH's reported starting price with per-property figures from directories such as GetApp, Capterra, and HotelMinder.

STAAH Instant is the entry channel manager: a lighter, quick-to-deploy connection that pushes rates and availability to OTAs and pulls bookings back. It suits small properties that mainly need to stop overbooking across a handful of channels. STAAH MAX is the fuller distribution suite, adding wider channel connectivity, GDS reach, a booking engine, and reporting aimed at growing hotels and small groups.

The booking engine, metasearch connections, and reviews or business-intelligence modules are add-ons on top of the base subscription. STAAH does not take a percentage of bookings, so the model is a fixed monthly fee that grows as you attach modules or move from Instant to MAX. To see where it fits against rivals, read our best channel manager comparison.

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STAAH pricing plans compared

The two lines look similar on paper, so the real question is what each includes and what stays a paid add-on. Here is the plan-by-plan picture for an independent hotel.

Two things stand out. There is no PMS in either line, so the front desk, housekeeping, and folios come from another vendor. And the direct-booking engine is a separate module, not part of the base channel manager. Both facts shape the real total, which is the next section. For the underlying distinction, see channel manager vs booking engine.

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What STAAH costs for your property size

A starting price only helps once you apply it to a real hotel, add the modules you will run, and remember the PMS you still need. The worked estimates below are reported market ranges, not official STAAH quotes.

A 12-room boutique inn. STAAH Instant near the $70 floor covers basic OTA sync, and adding a hotel booking engine for direct reservations brings distribution to about $100 to $130 per month. A separate PMS is still required on top.

A 45-room independent hotel. STAAH MAX with the booking engine and reporting commonly reaches $150 to $200 per month for distribution alone, again before any PMS subscription.

A 100-room independent hotel. MAX with wider connectivity, GDS, booking engine, and BI lands roughly $200 to $250-plus per month for the distribution stack, with the PMS billed separately.

Use it as a template: start from the entry price, add each module you cannot do without, then add the PMS you run beside it. A property comparing systems by size can start with the best pms software independent hotels shortlist.

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STAAH hidden costs

The starting price is the visible part. These are the costs that surface later once the quote arrives and the modules stack up.

• A separate PMS. STAAH runs distribution, not your front desk, so the property management system is a required second subscription. That is why the pms channel manager difference matters before you commit.
• Quote-only opacity. With no public rate card above the entry figure, you cannot line STAAH up against other vendors without a callback for each one, which slows a fair comparison.
• Modules billed on top. The booking engine, metasearch, ReviewMinder, and business intelligence are separate line items. Turning on the tools that drive direct revenue moves the bill past the base plan.
• Onboarding and channel mapping. Connecting and testing each OTA takes configuration time, and larger properties may pay for assisted setup.
• Instant-to-MAX upgrade. Outgrowing the entry line means moving to MAX, which resets the quote higher as your channel and reporting needs expand.

To be fair, STAAH earns strong reviews for reliable connectivity and an easy interface, with particularly deep coverage across Asia-Pacific and Middle East OTAs and metasearch. Because it stays neutral across PMS vendors, it connects to most front-desk systems. If broad regional channel reach beside an existing PMS is your priority, that is a genuine strength. Read what the connection layer does in our ota channel manager explainer.

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STAAH pricing vs roommaster pricing

The two price different jobs. STAAH quotes distribution as a standalone product that sits next to your PMS. roommaster bundles the channel manager into the PMS, so one quote covers both.

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Why roommaster is a smart choice for independent hotels

STAAH sells the connection to the OTAs and leaves the hotel system to another vendor. roommaster puts that connection inside the property management system, so distribution is a capability you already own instead of a second bill.

That design removes the biggest hidden cost above. Because the channel manager and the direct-booking tools live inside one platform, there is no separate distribution subscription, no second onboarding, and no sync gap between two systems. A reservation from Agoda and a direct booking hit the same inventory in real time, off one guest record, so you avoid the double-sold room that comes from stitching two vendors together. One team handles the front desk, the channels, and support, which for a lean independent means fewer tools and one predictable invoice. Match the platform to your property in our independent hotel software overview, and see the full list in our roommaster integrations marketplace.

When is a standalone STAAH the better pick? If you already run a PMS you are keeping and you want deep Asia-Pacific or metasearch channel coverage, STAAH's regional breadth and neutrality are real advantages. See the head-to-head in roommaster vs staah, weigh the field in our staah alternatives roundup, or read how the connection works in the staah integration listing.

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Bottom line

STAAH is a reliable channel manager with strong regional coverage and a no-commission model, and for a hotel that only needs wider OTA reach beside an existing PMS, the entry line is reasonable. The catch is total cost of ownership: it is distribution only and quote-driven, so the real spend is STAAH plus a separate PMS plus each module you switch on, and a mid-size independent can pass $200 per month before the front-desk system is counted.

The smart move is to model both lines. Start from the entry price, add the modules and the PMS you would run beside it, then compare that combined figure against one bundled quote. If you are weighing others too, our siteminder pricing breakdown applies the same lens, and our guide to what is a hotel channel manager covers the fundamentals.

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FAQs

1. How much does STAAH cost per month?

STAAH is quote-based, with directories reporting a starting price near $70 per month. The real figure depends on whether you take STAAH Instant or the fuller STAAH MAX, your room count, and add-ons like the booking engine, so most hotels confirm the number with a callback.

2. Is STAAH a PMS?

No. STAAH is a distribution platform: a channel manager, booking engine, and related tools. It does not run the front desk, housekeeping, or folios, so hotels pair it with a separate property management system.

3. What is the difference between STAAH Instant and STAAH MAX?

STAAH Instant is the entry channel manager for simple OTA sync at smaller properties. STAAH MAX is the fuller suite, adding wider connectivity, GDS reach, a booking engine, and reporting for growing hotels and small groups, at a higher quoted price.

4. What are the hidden costs in STAAH pricing?

The main extras are the separate PMS you still need, add-on modules for the booking engine, metasearch, reviews, and BI, onboarding and channel-mapping time, and the step up from Instant to MAX. Each is billed on top of the base subscription.

5. Does STAAH have transparent pricing?

Not fully. STAAH lists a starting price but no complete rate card, and quotes each hotel on room count, plan, and modules. Buyers often note this makes a direct like-for-like comparison with other vendors slower.

6. How does STAAH pricing compare to roommaster?

STAAH quotes distribution alone, so the true cost is STAAH plus a separate PMS. roommaster bundles the channel manager into one PMS quote, which usually makes budgeting more predictable for an independent hotel.