roommaster Review: Features, Pricing, Plans, Pros, And Cons

The hotel world is under more pressure than ever to modernize. As more guests book online, expect quick responses, and demand personalized stays, independent hotels can’t rely on paper logs or fragmented tools. Plus, with the hotel property management system market projected to grow from roughly $3.6 billion in 2024 to $8.5 billion by 2034, hoteliers clearly see the value in investing in unified solutions.

roommaster is an all-in-one platform that combines PMS, channel manager, booking engine, and guest communication tools in a single interface, helping hoteliers run everything from front desk to financial management without switching between separate systems. In 2024, roommaster was named a Top Performer, highlighting its strength in hotel operations, inventory management, and third-party integrations. And in 2025, the platform earned the Certificate of Excellence by HotelTechReport, recognizing its consistently high ratings from verified hoteliers and its commitment to delivering reliable, easy-to-use technology for independent hotels. Its rebranding in the same year and newly redesigned website reflect a sharper, unified vision for independent hotels.

In this article, we’ll walk through a roommaster review to explore the advanced features it offers for properties seeking smoother daily operations and a better guest experience.  

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What is roommaster?

roommaster is a modern, AI-powered, cloud-native property management system (PMS) designed for independent and group hotels. It brings together reservation management, front desk management, housekeeping management, group blocks management, and reporting & analytics under one roof in its roommaster Operations Suite.

Similarly:

• The Revenue & Finance Suite supports revenue management, rate management, and payments.
• Its Guest Experience Suite offers the hotel guest app and guest communication & engagement.
• In the Marketing and Distribution Suite, roommaster includes an online booking engine, channel manager, hotel website builder, and metasearch engines, all tightly integrated.

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roommaster Features: A Closer Look

roommaster delivers modern, AI-powered tools that help properties run smoothly, grow revenue, and delight hotel guests. Its platform combines operational, revenue, and guest-facing features into one seamless system that hoteliers can rely on daily. 

Here is a breakdown of the main strengths that make roommaster a powerful choice for hotel teams and guest satisfaction:

1. Property management system (PMS)

roommaster's cloud-based hotel PMS provides independent hotels with a central system that enables every operational task to work together efficiently. 

With over 30 years of hospitality experience and 125 years of combined hands-on hotel management expertise on our team, we understand the challenges hoteliers face. Here’s what the PMS offers:

• Booking management: You can handle direct reservations across all channels, including direct bookings, OTAs, and phone reservations, while reducing front desk work by up to 30 percent. A color-coded calendar shows room availability, housekeeping status, and maintenance needs, and drag-and-drop functionality allows effortless changes and room reassignments.
• Guest profiles: Centralized guest profiles store preferences, stay history, and spending patterns to provide personalized service. You can track guest lifetime value and target high-value customers with automated messages before, during, and after stays while keeping data secure and compliant.
• Housekeeping and maintenance: roommaster simplifies housekeeping by consolidating room readiness, service requests, and schedules into a single interface. Staff can prioritize tasks, log completed work, and communicate directly with the front desk, improving efficiency and freeing time for guest interactions.

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2. Revenue management

Dynamic pricing tools help hotels capture the most revenue from each reservation by automatically adjusting rates based on demand, booking pace, and guest type. roommaster integrates with AI-powered ampliphi RMS to optimize rates without staff manually updating each channel. 

Here’s how it works:

• Automatic rate updates adjust for occupancy, special dates, and booking pace instantly
• Seasonal and event pricing attracts higher-paying guests during holidays, local events, or peak seasons
• Guest segment pricing provides separate rates for families, business travelers, or loyalty members
• Flexible promotions let hotels create early bird deals, last-minute discounts, or package offers
• AI-driven insights recommend optimal pricing and often increase RevPAR by up to 35% in the first year

Revenue managers save hours of manual rate updates and can focus on improving the guest experience while maintaining competitive pricing. As hotelier Albert Gijoni said: 

“We used to guess our rates-now ampliphi updates them in real time. Our RevPAR’s up 30%, and we haven’t touched a spreadsheet in months.”

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3. Booking & distribution

Personalization is critical because modern travelers expect tailored experiences and seamless booking. The roommaster Channel Manager connects hotels to hundreds of OTAs and global distribution systems (GDS), reducing distribution time by up to 85% while maintaining accurate pricing and inventory. The platform provides detailed analytics to create smarter marketing campaigns for high-value guests across regions.

Similarly, the Booking Engine transforms a hotel website into a direct booking powerhouse with a mobile-first design, an interactive rate calendar, and seamless PMS integration. 

Here’s what it delivers:

• Multiple engines can serve different guest segments or promotional campaigns
• Commission-free bookings increase direct bookings by 25.67%
• Built-in upselling opportunities boost average booking value
• Fully customizable to match brand identity while improving the guest booking experience

At the same time, the roommaster Website Builder allows hoteliers to create responsive, branded sites without needing designers. Drag-and-drop tools, AI-generated content, SEO optimization, and automated image resizing let properties attract and convert guests efficiently. 

Our 99.95% uptime guarantee keeps sites live while our support team manages hosting, security, and updates.

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4. AI capabilities

AI tools help hotels provide faster service, improve guest satisfaction, and automatically handle high volumes of requests. With roommaster, you can get: 

• 24/7 AI Concierge to manage bookings, guest queries, and standard calls
• Multilingual support for international travelers
• Smart call handling that routes complex questions to staff with full context
• Identify upsell opportunities and optimize revenue without increasing staff workload

In fact, nearly 69.1% of marketers already rely on AI, and hoteliers using roommaster benefit from automated guest communication while freeing team members to focus on in-person service.

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5. Guest experience

Modern hotel guests are moving away from the traditional front desk, with 70% of American travelers preferring to check in via an app or a self-service kiosk. Among Gen Z travelers, that number jumps to 82%, showing a clear shift in how guests expect to interact with hotels.

roommaster provides a modern Hotel Guest App and Payments System to enhance satisfaction and reduce staff workload:

• Mobile check-in, check-out, and service requests for complete guest control
• Digital room keys and upgrade offers through the app
• Integrated payments handling deposits, pre-authorizations, and reconciliations within the PMS
• Automated dispute management reduces financial losses by up to 40% and reclaims 4–6 hours of staff time weekly

These tools empower guests with convenience while allowing hotel teams to maintain consistent service and maximize operational efficiency.

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roommaster Pricing & Plans: A Detailed Breakdown

Instead of offering rigid tiers, roommaster pricing adapts to your property by calculating a custom quote based on hotel type, size, and location. 

All you need to do is share a few key details, such as your property location, type (like independent hotel, resort, or bed & breakfast), number of rooms, and your contact information, and roommaster will generate a tailored pricing quote that matches your operational needs precisely.

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Ease of Use: Is roommaster User-Friendly?

A recent hospitality study found that 90% of guests who rated cleanliness, service quality, and value highly were more likely to recommend the property and return. In contrast, properties that fell short in those areas saw a 45% drop in repeat‑visit intentions.

roommaster proves remarkably user‑friendly in that context. Its simple dashboard reduces clicks, and the intuitive workflows let staff focus on guests instead of struggling with the software. 

One G2 review captures this perfectly:

“What I appreciate most about roommaster is the efficiency of the check-in process. It is quick, and everything is clear and straightforward, so checking someone in never takes long. The entire software is easy to navigate. When I was training for this position, it only took me 2 days to understand the system.”

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Pros and Cons of roommaster

Now that we’ve discussed what roommaster brings to the table, let’s break down what people like about the PMS and where they see room for growth: 

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How Does roommaster Compare to Competitors?

For independent or boutique hotels that want a stable, hospitality‑built PMS with a unified data set, roommaster very often comes out ahead in terms of simplicity plus depth. For example, on G2, roommaster users praise its all‑in‑one platform, noting that the PMS, booking system, channel management, and guest app feel deeply integrated and built for hoteliers.

Similarly, SelectHub’s recent comparison between roommaster and Cloudbeds highlights roommaster’s intuitive design and ease of use. However, Cloudbeds scores slightly higher in user sentiment (90% vs 84%). Many hoteliers say roommaster gives them operational control without forcing them to manage separate systems. Meanwhile, some users report slow performance under load, and a few criticize its reporting flexibility or the challenge of customizing workflows to their needs.

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Customer Support and Resources

A recent industry survey found that only 19% of hotel professionals believe their current tech stack meets the efficiency and guest satisfaction needs, highlighting the critical importance of 24/7 support.

roommaster takes customer support seriously. Our team delivers 24/7 help from hospitality‑tech specialists who really understand hotel operations. On G2, one user praises the support team, saying:

“roommaster is user-friendly and reliable, and their support team is one of the best I’ve dealt with. They respond quickly, explain things clearly, and resolve any issues in no time. It’s a great choice for hospitality businesses wanting a balance of features, ease of use, and great support.”

That level of reliable support, paired with a rich resource library and responsive team, gives hoteliers confidence that they won’t be left hanging when they need help running their PMS, handling bookings, or solving payment issues.

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Who is roommaster Best Suited For?

roommaster works exceptionally well for independent hotels, boutique properties, motels, B&Bs, and small- to mid-sized groups. Because it brings together its PMS, booking engine, payments, and channel manager into a single unified platform, it appeals to hoteliers who want operational simplicity without sacrificing power.

On the other hand, roommaster supports multi‑property operations through centralized reporting and corporate‑level control while letting individual sites keep their own workflows. Its cloud-native architecture and scalable pricing make it a practical choice for properties with seasonal fluctuations or varying staffing.

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Maximize Hotel Efficiency and Guest Satisfaction with roommaster PMS

Hotel operations are changing rapidly as guest expectations rise, competition intensifies, and technology becomes central to delivering smooth experiences.

To succeed, hoteliers need tools that balance efficiency and personalization, enabling staff to focus on guest engagement while automating routine tasks. The modern, fully updated roommaster PMS helps hotels operate confidently by uniting operations, guest management, and reporting on a single, integrated platform that drives both efficiency and guest satisfaction. 

Here’s how roommaster empowers hotels to optimize performance:

• Simplifies daily operations with a unified interface for bookings, housekeeping, and maintenance, reducing errors and saving staff time.
• Centralizes guest profiles to deliver personalized services, targeted offers, and loyalty incentives that increase repeat visits.
• Integrates payments, mobile check-ins, and digital room keys to improve convenience and reduce front desk workload.
• Provides analytics and reporting that reveal operational trends and help managers make data-driven decisions to improve efficiency.

Request a demo today to see how roommaster can help your hotel combine technology, staff efficiency, and guest satisfaction.

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FAQs

Is roommaster cloud-based?

Yes, roommaster is entirely cloud-based, allowing hotels to manage group reservations, housekeeping, and guest data from anywhere. Staff can securely access real-time updates, reducing manual work while keeping operations flexible, efficient, and centralized across multiple devices and locations.

Does roommaster integrate with OTAs and payment processors?

Absolutely. roommaster integrates seamlessly with major OTAs like Expedia and Booking.com, as well as popular payment processors, enabling instant reservations, secure transactions, and automated reconciliation. Hotels can centralize all bookings and payments to save time and reduce errors.

How long does implementation take?

Implementation of roommaster usually takes a few days to a few weeks, depending on the property's size and complexity. Hotels benefit from guided setup, data migration, and staff training, allowing teams to start using the PMS efficiently without disrupting daily operations.

What support does roommaster offer?

roommaster provides 24/7 customer support with experienced hospitality technology specialists. Staff can access live help, training resources, and troubleshooting guidance, ensuring smooth operations, quick issue resolution, and ongoing assistance for maximizing PMS performance.

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