List Your Hotel on Tirol.at: Step-by-Step Guide

What Is Tirol.at and How Does Listing Work?

Tirol.at is the official regional tourism portal for Tyrol, Austria, run by Tirol Werbung and the region's 34 local tourism boards. It's built around destination marketing, not individual hotel self-signup.

Listing works through your regional Tourismusverband, not a form on Tirol.at itself. Once you register, your property data feeds into Feratel Deskline, the destination management system that 31 of Tirol's 34 tourism boards use, and that data syncs to Tirol.at's public listings. Our guide to top OTAs covers how a destination portal like this differs from a standard OTA.

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What All Is Required to List Your Hotel on Tirol.at?

A few things need to be in place before you register.

• General business authorization. Operating a commercial accommodation business in Austria typically requires a trade authorization (Gewerbeberechtigung) and, depending on the property, building approval for tourist use (Baupolizeiliche Genehmigung). Confirm these with your district authority before registering with your Tourismusverband.
• Provider identification. Your full name, gender, and date of birth, or the same details for an authorized representative.
• Enterprise data. Your business address and contact information.
• Number of beds. A required field in the written registration itself.
• Room and property content. Room capacities, amenities, classification or star rating, professional photos, and a descriptive profile for the public listing.

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Step by Step Process to List Your Hotel on Tirol.at

This runs through your regional Tourismusverband and the Feratel Deskline system, not a self-service dashboard.

Step 1: Register Your Accommodation Business

This is a legal requirement in Tyrol, not an optional first move.

• Find the Tourismusverband responsible for your specific town or valley using Tirol's official tourism board search tool.
• Prepare your registration in writing, since Tyrolean law requires this format.
• Include your provider identification, enterprise data, and total number of beds.
• Submit the registration to your Tourismusverband or municipality.

Registering late or not at all is an administrative offense in Tyrol, punishable by a fine of up to €5,000.

Step 2: Receive Your Betriebsnummer

• Wait for your Tourismusverband to process the registration.
• Receive your Betriebsnummer, the number linking your property to the regional accommodation database.
• Keep this number on file for future correspondence and for setting up your listing content.

Step 3: Set Up Your Listing in Feratel Deskline

• Get access credentials to Feratel Deskline from your Tourismusverband, the system most Tyrolean tourism boards use to manage listings.
• Enter room capacities, configurations, and amenities.
• Submit your official classification or star rating.
• Upload professional photos and write a descriptive profile.
• Confirm your entry appears correctly once it syncs to Tirol.at's public search.

Step 4: Set Up Ortstaxe and Digital Guest Registration

• Confirm your Ortstaxe (local guest tax) settlement is configured, since Deskline handles this calculation directly for most Tyrolean municipalities.
• Set up the digital Gästeblatt, the electronic guest registration form your municipality requires.
• Report guest stays through this system going forward as part of normal operations.

Step 5: Confirm Your EU Registration Number, if Applicable

Regulation (EU) 2024/1028 took effect on May 20, 2026, and requires short-term rental listings to display a valid registration number, with platforms removing non-compliant listings.

• Check with your Tourismusverband whether this applies to your property type, since the rule targets short-term rental hosts specifically.
• If it applies, confirm your Betriebsnummer or an assigned registration number satisfies the requirement.
• Display that number in your listing if your Tourismusverband confirms it's required.

Step 6: Connect a Channel Manager

• Ask your Tourismusverband whether your regional system requires a channel manager or availability calendar connection for direct booking feeds.
• If it does, connect your existing channel manager or PMS using your Betriebsnummer.
• Confirm rates and availability sync correctly once connected.

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What Are the Benefits of Listing on Tirol.at?

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How Does the Benefit Vary by Property Type?

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What Should You Know Before Listing?

• No self-service signup exists. Registration goes through your regional Tourismusverband, not an online form on Tirol.at.
• Legal registration comes before content setup. Your Betriebsnummer has to exist before your Feratel Deskline listing can go live.
• Ortstaxe and guest reporting are ongoing obligations. These continue after your listing goes live, not just at setup.
• The EU registration number rule may not apply to every property type. Confirm with your Tourismusverband before assuming it applies to your hotel.

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Common Mistakes to Avoid

• Skipping the written legal registration and assuming a listing can go live without it.
• Submitting incomplete room or amenity data, which slows down approval in Feratel Deskline.
• Treating Ortstaxe and Gästeblatt setup as optional rather than an ongoing legal obligation.
• Letting availability go stale after launch, since a static calendar loses bookings to nearby properties.
• Skipping the channel manager connection when the regional system requires it for direct booking feeds.

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Bottom Line

Listing on Tirol.at means registering with your regional Tourismusverband first, then setting up your content in Feratel Deskline.

It works best for properties that want strong visibility with travelers already targeting Tyrol specifically. Confirm which Tourismusverband covers your exact location and get your legal registration done first. That way your Betriebsnummer, Deskline listing, and channel manager connection move without unnecessary delays.

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Frequently Asked Questions

1. What is a Betriebsnummer and why does my hotel need one?

It's the official property number your Tourismusverband issues after processing your legal registration, linking your business to the regional database.

2. Do I need to register with a specific regional tourism board to list on Tirol.at?

Yes, registration runs through the Tourismusverband covering your exact town or valley, one of 34 across Tyrol.

3. What information does Tirol.at require for hotel listings?

Room capacities, amenities, official classification, professional photos, and a descriptive profile submitted through Feratel Deskline.

4. How do I connect a channel manager to my Tirol.at listing?

Once your regional system requires it, link your existing channel manager or PMS using the credentials tied to your Betriebsnummer.

5. What happens if I don't register my accommodation legally?

Failing to register is an administrative offense in Tyrol and can result in a fine of up to €5,000.