How to List Your Hotel on Booking Südtirol

What Is Booking Südtirol?

Booking Südtirol refers to HGV’s regional booking portal for South Tyrol, running since 2011.

HGV built the portal for South Tyrolean properties. It offers a lower cost alternative to booking.com and Expedia. That includes hotels, guesthouses, farm stays and campsites.

The portal sells rooms directly. It also feeds bookings to a network of connected regional sites. That includes suedtirol.info and other tourism organization pages in the province.

Unlike a global OTA, Booking Südtirol has no web form to join. HGV runs it as a service to the region’s accommodation sector. Each property gets onboarded individually.

‍

Why List Your Hotel on Booking Südtirol?

Booking Südtirol charges lower commission than most OTAs, with free tools to run it.

If your property already relies on booking.com or Expedia, check the commission math here first. Don’t dismiss a regional portal as too small to matter.

Commission Rates Favor HGV Members

HGV charges 9% commission on completed bookings for its own members. Non-members pay 11%. There is no fixed fee either way.

Participation itself is free. Member businesses pay neither a marketing contribution nor an onboarding charge.

That commission sits below what most hotels pay on large international portals. HGV members benefit most.

The Booking Widget Cuts Out Commission Entirely

Every participating property gets a free booking widget for its own website. Bookings made through that widget carry no commission at all, since the guest books directly.

Common Mistake: Treating Booking Südtirol as portal exposure only, and skipping the widget. In 2025, the widget generated more than 85% of all bookings inside the HGV system. Every one of those bookings was fully commission free.

Real Numbers From 2025

HGV’s own year end recap for 2025 gives a sense of scale. The portal and its connected channels produced over 193,000 bookings that year, up more than 15% from 2024. Roughly 2,710 properties were listed.

Average booking lead time was 78 days, with an average stay of four days. Germany supplied 44.2% of bookings, Italy 19.4%, Switzerland 6.3% and Austria 5.3%. The US share grew from 2.9% to 4.6%.

That US growth matters if English speaking guests are part of your mix.

‍

What Do You Need Before You Contact HGV?

Have your property data, compliance documents and rates ready before contacting HGV.

There’s no upload wizard here. Getting your information organized in advance shortens the back and forth once you make contact.

Property Data and Photos

HGV will need your property name, address, room types, bed capacity, amenities and a set of photos. No published photo specification exists on HGV’s site as of this writing. Ask the Booking Südtirol team directly what format and resolution they want.

Some properties already report data into South Tyrol’s regional tourism system. HGV’s own documentation sometimes calls this TIC. That same feed may populate your listing automatically, so ask HGV whether your setup qualifies.

Compliance and Registration Documents

South Tyrol accommodation businesses are generally subject to provincial tourism registration rules. These can include a national or regional identification code, depending on current regulations. That requirement exists independent of any specific booking platform.

Common Mistake: Assuming a Booking Südtirol listing requirement equals your provincial tourism registration. It doesn’t. The booking portal team handles distribution, not licensing. Check current compliance rules with HGV’s legal department or your local tourism office instead.

Rate and Availability Readiness

Have your rates, minimum stays and cancellation terms ready to enter. HGV allows individually adjustable payment and cancellation terms per property. Decide those terms before your first Easy Channel session, not during it.

‍

How Do You Actually List Your Hotel on Booking Südtirol?

Contact HGV’s Booking Südtirol team directly, since there is no online application to submit.

The realistic process has two real steps, plus a setup stage that happens after HGV responds.

Step 1: Contact HGV’s Booking Südtirol Team

Reach out through HGV’s official Booking Südtirol project page or by email at info@bookingsuedtirol.com. Ask about current participation terms and what property information they need.

Phone and postal details change over time. Pull the current ones from HGV’s own site rather than a search result summary.

Step 2: Get Your Data Into Easy Channel

Once HGV confirms your participation, you manage everything through Easy Channel. That covers prices, availability, minimum stays and extra services. Easy Channel pushes that data to Booking Südtirol and every connected portal at once.

If your property runs the ASA hotel system, sync can happen automatically. The same applies to any AlpineBits compatible system. Ask HGV whether your current PMS already supports that connection.

What Happens After You Reach Out

HGV doesn’t publish a formal review checklist. Treat the next step as a conversation, not a form submission. Someone on HGV’s Web Marketing team sets up your Easy Channel access. They confirm your listing details before you go live.

Support continues after that. HGV states its team provides ongoing help once your connection is established. That includes help with the optional Channel Manager module. It syncs Easy Channel data out to booking.com, Expedia and other channels.

‍

Why Isn’t There a Self-Service Signup?

Booking Südtirol runs as a members’ association project, so HGV builds each listing by hand.

HGV represents roughly 4,500 hospitality businesses across South Tyrol. It is the region’s arm of the national associations Federalberghi and FIPE. Booking Südtirol sits alongside other HGV projects, including legal advice, payroll processing and training courses.

HGV built the portal to serve its members at a controlled cost. A shared regional channel, priced for the sector, works differently from a commercial marketplace.

Common Mistake: Expecting Booking Südtirol to work like booking.com, where you create an account and go live within a day. Plan for a slower, human onboarding process. Start the conversation with HGV well before you need the listing live.

‍

Does the Process Differ by Property Type?

The contact-first process stays the same across property types, from hotels to campsites.

HGV’s 2025 recap describes roughly 2,710 participating properties. They range from Beherbergungsbetriebe (hotels and inns) to Pensionen, Urlaub auf dem Bauernhof (farm stays) and Campingplätze. No property type gets a separate signup path. Every one of them goes through the same HGV contact point.

What differs in practice is the data you enter inside Easy Channel. A campsite manages pitches and units rather than rooms. A farm stay may run simpler seasonal rates than a full-service hotel. Discuss your specific setup with HGV’s team once you make contact.

‍

Managing Booking Südtirol Alongside Everything Else

Booking Südtirol runs on its own backend. That’s separate from booking.com, Expedia or any other channel you sell through. That means one more system to check for rate parity and availability updates.

A channel manager helps hotels keep rates and availability consistent across channels. It cuts down the manual updates that cause overbookings and rate mismatches.

roommaster Channel Manager has no verified integration with Booking Südtirol today. Keep managing that specific channel through HGV’s own Easy Channel and Channel Manager tools. For the rest of your distribution mix, centralize updates in one place. That still saves the manual rekeying that leads to costly mistakes.

{{cta-strip}}

‍

Frequently Asked Questions

1. Is there an online form to sign up for Booking Südtirol?

No. Contact HGV’s Booking Südtirol team by email or phone to start.

2. What does it cost to list on Booking Südtirol?

Participation is free. You pay 9% as a member, 11% as a non-member, only on completed bookings.

3. Do I need to be an HGV member to list on Booking Südtirol?

No. Non-member South Tyrolean accommodation businesses can participate, at the higher 11% commission rate.

4. What’s the difference between Easy Channel and the HGV Channel Manager?

Easy Channel is the free backend for managing your own data. The Channel Manager is an optional add-on. It syncs that data to booking.com, Expedia and other portals.

5. Does roommaster have a direct integration with Booking Südtirol?

No confirmed direct integration exists today. Manage this portal through Easy Channel. Use a general channel manager for your other channels.

6. How do I keep rates and availability synced once I’m listed?

Update everything inside Easy Channel, or connect an AlpineBits compatible system so changes sync automatically.