Lodgify Pricing 2026: Plans, Real Costs, and Is It Worth It?

Lodgify publishes its rate card, which is rare in this category. Its Starter plan runs about $16 per month billed annually (roughly $23 month to month), Professional is about $42 per month, and Ultimate is about $103 per month. The catch sits below the sticker:

Starter and Professional add a 1.9% booking fee on every direct reservation, and only Ultimate drops it. For a small hotel or B&B, that success fee can quietly become the largest line on the bill.

If you run an actual hotel or B&B rather than a vacation-rental listing, weigh Lodgify's website-first model against one bundled independent hotel software quote as you read.

{{pms-one}}

‍

Lodgify pricing plans

Lodgify sells three published tiers plus an Enterprise option, built around a direct-booking website. The figures below combine Lodgify's own pricing page with reviews on Capterra and host communities.

Starter is the entry plan: a direct-booking website, channel manager, and reservation system, with the 1.9% booking fee attached. Professional adds more integrations, the payment system without the manual steps, and higher limits, still with the 1.9% fee. Ultimate is the top published tier: it removes the booking fee, adds priority support, and suits properties with steady direct volume. Enterprise is a custom quote for larger portfolios.

Where Lodgify shines is the website builder, so if your priority is owning direct demand rather than front-desk operations, that strength is real. Just note that features like dynamic pricing and smart-lock management are paid extras, not part of the base plan, and a booking engine inside a full PMS solves the same demand problem differently.

{{payments-cta}}

‍

Lodgify pricing plans compared

The tiers look straightforward until you track where the 1.9% fee applies and what stays a paid add-on. Here is the plan-by-plan picture.

Two things stand out. The 1.9% booking fee on the two cheaper tiers means the more you sell, the more you pay, and revenue tools such as dynamic pricing sit outside the base price. Both feed the real total in the next section.

‍

What Lodgify costs for your property size

A monthly sticker only means something once you add the 1.9% fee and the paid extras a real property runs. The worked estimates below use Lodgify's published rates and reported add-on costs, and payment processing is separate in every case.

A single-property B&B on Starter. The plan is about $16 per month, but at $8,000 in monthly direct bookings the 1.9% fee adds ~$152, so the effective cost is closer to $168 per month. Volume, not the sticker, drives the bill.

A 3-listing operator on Professional. Professional is about $42 per month; at $20,000 in monthly direct bookings the 1.9% fee adds ~$380, for roughly $422 per month before dynamic pricing add-ons.

A higher-volume property on Ultimate. Ultimate is about $103 per month with no booking fee, so at $40,000 in monthly direct bookings you pay the flat $103 plus any paid extras. Past a revenue threshold, Ultimate is cheaper than paying 1.9% on a lower tier.

Use it as a template: take your plan price, add 1.9% of your expected direct-booking revenue if you are on Starter or Professional, then add dynamic pricing and any premium module. Past roughly $5,000 to $6,000 in monthly direct bookings, Ultimate often beats the fee. A full walkthrough sits in our hotel software pricing guide.

‍

Lodgify hidden costs

The published sticker is the visible part. These are the costs that surface later, and they are the reason Lodgify's cheap tiers can cost more than the top one.

• The 1.9% booking fee. On Starter and Professional, every direct reservation carries a 1.9% cut, so growth raises the bill, which is why the hotel payment processing line belongs in every comparison.
• Payment processing on top. Card processing runs separately from the booking fee, so two charges hit the same reservation.
• Revenue tools as add-ons. Dynamic pricing and smart-lock management are paid extras, not part of the base plan, so tools many operators expect included sit on top of a hotel revenue management software line.
• Website options. Premium templates and design flexibility can nudge you toward a higher plan than the feature list first suggests.
• Channel connections. Wider distribution across a hotel channel manager and OTA stack may require Professional or Ultimate rather than Starter.

To be fair, Lodgify earns solid reviews (about 4.5 on Capterra) and its direct-booking website builder is one of the best in the category, praised as intuitive and conversion-friendly. If a great booking site is your top priority, that is a genuine strength.

‍

Lodgify pricing vs roommaster pricing

Lodgify publishes and roommaster quotes, but they solve different problems. Lodgify prices a direct-booking website with a per-reservation fee. roommaster bundles the hotel operating stack into one quote priced for rooms and front-desk work.

‍

Why roommaster is a smart choice for hotels and B&Bs

Lodgify is built to give a vacation rental a great booking website. roommaster is built to run the property behind the booking, so the wedge is clear: a beautiful site does not check guests in, assign housekeeping, or run a night audit.

That difference removes most of the hidden costs above. Because roommaster packages the hotel booking engine, channel manager, and built-in revenue management into one quote, there is no 1.9% cut on your own direct reservations, no separate dynamic-pricing invoice, and no gap between the website and the operations behind it.

You run reservations, walk-ins, housekeeping, and payments off one guest record. See the field in our lodgify alternatives roundup, the head-to-head in roommaster vs lodgify, or benchmark against the best pms software independent hotels list.

{{channel-manager-two}}

‍

When is Lodgify the better pick? If you run a pure Airbnb or Vrbo rental and your first need is a self-serve direct-booking website with minimal operations, Lodgify's builder is hard to beat. roommaster is the stronger fit for hotels, B&Bs, and motels that run a real front desk and want the site and the operations in one system.

Want your real number? Get a single bundled roommaster pricing quote, and if you are ready to move, our guide to migrate to roommaster shows what a switch involves.

‍

Bottom Line

Lodgify is a capable platform with the clearest pricing in the category and a standout direct-booking website. The catch is total cost on the cheaper tiers: the 1.9% booking fee means a busy Starter or Professional property can pay more than an Ultimate one, and dynamic pricing and other tools are billed on top. For a property that behaves like a hotel, the website-first design also leaves the front-desk gap unfilled.

The smart move is to model it honestly. Take your plan price, add 1.9% of your direct-booking revenue on the lower tiers, layer in the paid modules, then compare that all-in figure against one bundled hotel quote. If owning direct demand is the real goal, our guide on how to compete with airbnb applies the same lens.

{{cta-strip}}

‍

FAQs

1. How much does Lodgify cost per month?

Lodgify publishes three tiers billed annually: Starter at about $16 per month, Professional at about $42, and Ultimate at about $103. Starter and Professional add a 1.9% booking fee on direct reservations, while Ultimate removes it.

2. What is the Lodgify 1.9% booking fee?

It is a per-reservation charge on direct bookings on the Starter and Professional plans, applied on top of payment processing. Because it scales with revenue, high-volume properties often pay less overall on the flat-fee Ultimate plan.

3. What are the hidden costs in Lodgify pricing?

The main extras are the 1.9% booking fee on lower tiers, separate payment processing, paid dynamic pricing and smart-lock modules, premium website templates, and higher-plan requirements for wider channel distribution.

4. Does Lodgify offer a free trial?

Yes. Lodgify offers a short free trial so you can build a site and test the platform before subscribing, and setup is typically waived. Paid plans are cheaper billed annually than month to month.

5. Is Lodgify good for hotels?

Only partly. Lodgify excels at direct-booking websites for vacation rentals but lacks native front-desk, housekeeping, walk-in, and night-audit workflows. Hotels and B&Bs usually get more from a room-native PMS that includes a booking engine.

6. How does Lodgify pricing compare to roommaster?

Lodgify prices per property with a 1.9% fee on lower tiers, so the total scales with direct-booking revenue. roommaster bundles core PMS, booking engine, channel manager, and revenue tools into one quote priced for hotel rooms, with commission-free direct bookings.