Holiday-Themed Promotions to Boost Off-Peak Occupancy

While November and December are typically associated with high travel volume, hotels in certain markets still face off-peak challenges, especially for mid-week bookings or certain locations. Capitalizing on holiday themes and festivities can make a significant difference in attracting guests who might not otherwise book during these months. By tapping into the holiday spirit, hoteliers can create memorable experiences and boost occupancy rates during these crucial months.  Here are some holiday-themed promotions to consider:

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Popular Holiday Packages

1. Thanksgiving Family Packages

With families gathering from near and far, offering a special Thanksgiving package can entice guests to stay longer and enjoy a stress-free holiday. Include perks like a Thanksgiving dinner, kid-friendly activities, and discounts on multi-night stays.

• Why It Works: Families are often looking for cozy places to celebrate together, and a Thanksgiving package creates a welcoming experience that includes everything they need to enjoy the holiday.

2. Black Friday and Cyber Monday Deals

Embrace the Black Friday and Cyber Monday shopping craze by offering exclusive deals for stays booked during these high-traffic shopping days. Consider discounts on room rates, complimentary upgrades, or a gift card for a future stay.

• Why It Works: These promotions create urgency and encourage guests to book immediately, filling up off-peak dates in advance and allowing you to maintain revenue during slower periods

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3. Cozy Christmas Getaways

Create a Christmas-themed package that offers a festive, cozy experience for couples and families alike. Include amenities like hot cocoa stations, in-room holiday decorations, or tickets to local holiday events. Decorating the hotel with lights and festive decor enhances the experience.

• Why It Works: Guests looking to escape for a short, cozy holiday experience will be drawn to seasonal offerings that immerse them in the holiday spirit.

4. New Year’s Eve Celebration Packages

A New Year’s Eve package is perfect for guests looking to celebrate in style. Offer amenities like a countdown party, live music, champagne, and a late check-out on New Year’s Day. Market the event as a way to ring in the New Year without the hassle of large city crowds.

• Why It Works: Many guests enjoy the idea of celebrating in a festive atmosphere while having everything they need in one place, making it easy to enjoy a memorable New Year’s.

5. “Winter Escape” Midweek Specials

To fill rooms during weekdays in December, offer Winter Escape packages with special rates for midweek bookings. Include cozy touches like complimentary mulled wine, spa discounts, or holiday-themed room service treats to create an inviting, wintery experience.

• Why It Works: Guests looking for a peaceful holiday escape will be more likely to book a midweek stay if they’re enticed by winter perks and lower rates.

6. “Holiday Shopping Getaway” for Local Shoppers

Attract local shoppers who may want a convenient, stress-free stay near major shopping centers or holiday markets. Offer a Shopping Getaway package that includes shuttle service to shopping areas, gift wrapping stations, or discounts on local stores.

• Why It Works: This is ideal for guests looking to combine holiday shopping with a relaxing hotel experience, making it easier to handle the busy holiday season.

7. Holiday Lights Tour Packages

Partner with local attractions to offer guests Holiday Lights Tour packages that include tickets to light shows, holiday festivals, or scenic holiday decorations. Provide transportation or maps, hot drinks, and a cozy welcome back at the hotel.

• Why It Works: Guests love exploring holiday displays, and providing a guided or self-guided experience with warm hospitality is a memorable addition to their stay.

8. Corporate Holiday Party Packages

Cater to local businesses by offering a Corporate Holiday Party package that includes event space, holiday decor, catering, and special overnight rates for attendees. This makes the hotel an ideal location for companies looking to host end-of-year gatherings.

• Why It Works: Companies often seek unique, all-in-one venues for holiday parties, and this package offers convenience for local businesses and drives off-peak revenue for the hotel.

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FAQs

1. Q: How far in advance should we start promoting holiday packages?

‍A: Begin marketing Thanksgiving and early December packages by mid-October, and roll out Black Friday/Cyber Monday deals at least two weeks before to build anticipation. New Year's Eve packages should be promoted starting in early November when guests begin planning their celebrations.

2. Q: What if our property doesn't have event space for corporate parties or large gatherings?

‍A: Focus on packages that align with your property's strengths - boutique hotels can emphasize intimate couple's getaways or small family packages, while limited-service properties can partner with nearby venues and position themselves as convenient accommodation for attendees.

3. Q: How do we price holiday packages to remain competitive while protecting our profit margins?

‍A: Bundle value-added amenities (hot cocoa, late checkout, shuttle service) that cost you little but enhance perceived value, rather than deeply discounting room rates. Calculate your break-even occupancy and price packages to exceed it while remaining attractive to your target market.

4. Q: Should we offer holiday packages if we're already expecting high occupancy?

‍A: Yes, but shift your focus. Use packages to drive higher ADR on peak dates and capture extended stays, while reserving aggressive promotions for genuinely soft periods like mid-week dates or the lull between Christmas and New Year's Eve.

5. Q: How can we effectively market these promotions without a large advertising budget?

‍A: Leverage your direct channels first - email your past guests, update your website and booking engine, and use social media to showcase festive preparations. Partner with local businesses for cross-promotion, and ensure your packages are clearly featured on your booking engine to capture guests already searching for accommodations.

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Conclusion

Holiday-themed promotions in November and December allow hotels to attract diverse guest segments and create a festive atmosphere, driving occupancy during traditionally quieter periods. From Thanksgiving staycations to New Year’s Eve celebrations, these packages offer guests memorable experiences that keep them coming back for future stays.

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