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Join Thousands of Hotels Thriving with roommaster
The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.
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TL;DR
- Independent hotels can compete with large chains through smart pricing, guest loyalty, and digital innovation.
- Implementing price-matching offers helps attract cost-conscious travelers without compromising your boutique value.
- Launching a loyalty program encourages repeat stays and guest referrals.
- A well-designed, mobile-friendly website boosts direct bookings and brand credibility.
- Active social media engagement enhances visibility and builds stronger guest relationships.
- Developing a mobile app elevates convenience, offering guests control and enhancing their overall experience.
- Consistent innovation and personalized service remain key to staying competitive in a market dominated by major brands.
Running an independent hotel can feel like an uphill struggle - especially if you stick to the same old methods you’ve always used and ignore the need to innovate. But rather than let the big chains walk all over you, it makes sense to stop procrastinating and take action. Here are five things you can do today to level the playing field in this competitive market.
1. Implement price-matching offers
With comparison sites making such an impact on the industry, ignoring the likelihood of being undercut by the big chains is not wise. You don’t necessarily need to make all of your rooms cheaper than your rivals on your PMS, but it’s advisable to make sure your rates are at least in tune with customer expectations. Matching prices with the big chain competition can lure in bargain hunters while still ensuring that your hotel has that unique, boutique, exclusive feel that you’ve worked so hard to foster.
2. Create a loyalty scheme
Getting guests to return after their initial stay is tricky, but if you offer an incentive, they’re much more likely to re-book. Many of the major hotel operators have loyalty schemes designed to do just that, but there’s no reason you can’t recreate this on a smaller scale for your own property. You could even factor in discounts for guests who recommend you to their family, friends and colleagues to spread the benefits even further.
3. Improve your website
There’s no excuse for having a sub-standard website that looks unprofessional when compared with those of mainstream rivals. Makes sure your website is optimized for search engines, easy-to-use on mobile devices and targeted to win bookings in as few clicks as possible to get the best results. Make your online hotel booking systems front and center on every page; it’s what potential bookers will be looking for!
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4. Get on top of social media
You need a presence on social media to both promote your hotel and respond to guests who may be using platforms like Twitter, Facebook and Instagram to ask questions and provide feedback. Running your social media accounts doesn’t need to take up too much of your time, and you shouldn’t neglect them if you can help it. The potential benefits are too good to pass up, and all the top hotel chains are already maximizing their impact on these sites, so you should too. Also remember that you can use social media proactively, both to request reviews from previous guests and to promote your latest offers to people who have stayed with you in the past.
5. Create a mobile app
Smartphones are ubiquitous today and you can assume that most guests who stay with you will have an iOS (Apple) or Android (Google) device at their disposal. Because of this, creating an interactive mobile app is a sensible and exciting idea, and will allow you to impress visitors with what they can do from their smartphone during their stay. From checking in and out to placing an order for room service without needing to make a call, a hotel app can be flexible enough to offer a wide range of convenient functions, thus creating a memorable guest experience. If you don’t want the big chains to win the tech war, this is a great investment to make.
roommaster Software is a leading technology provider for the hospitality industry. For over 25 years, roommaster has combined hotelier experience with innovative technology to deliver an all-in-one solution that empowers hotels to attract guests, drive customer loyalty, and increase profits. Our flagship property management software, roommaster PMS, helps manage over 5,500 properties across 100 countries. roommaster develops scalable solutions ranging from a Hotel PMS, Cloud PMS, Channel Manager, Hotel CRM and helps properties enable guests to Book Direct. We believe that everyone deserves a great guest experience, whether they’re staying at a small B&B, a thousand-room resort, or anywhere in between.
Call us today on +44 (0) 33 0100 1090. We will be happy to walk you through roommaster’s solutions. For US, please call +1 813 288 4900.
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Join Thousands of Hotels Thriving with roommaster
The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.
Table of Contents
Join Thousands of Hotels Thriving with roommaster
See how roommaster's unified platform can work for your property. Our team will walk you through features tailored to your specific needs and operations.
