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Join Thousands of Hotels Thriving with roommaster
The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.
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TL;DR
TL;DR:
- Missing HRS means losing access to business travelers and corporate bookings from companies across 190+ countries who regularly book accommodations.
- Manual rate management across platforms creates pricing inconsistencies, missed corporate RFPs, and booking conflicts that hurt your business travel reputation.
- Complete HRS registration with proper documentation, business-focused photos, and accurate room details to access their corporate booking network.
- Channel managers like roommaster automate HRS sync with other platforms, manage corporate rates centrally, and prevent double bookings across all channels.
Listing a hotel on an online travel agency can help reach more guests and streamline bookings. HRS is one of the primary platforms that connects hotels with travelers, especially those traveling for business.
Many hotels are exploring how to list on HRS for the first time. This guide explains the process and considerations in clear, simple steps.
Understanding how HRS works and what is required can clarify the process for hoteliers new to the platform.
Why Hotels List On HRS
HRS is a hotel booking platform that focuses on business travelers and corporate bookings. Companies around the world use HRS to book accommodations for their employees, making it a valuable channel for hotels targeting the business travel market.
The platform operates in over 190 countries and has partnerships with more than 35,000 companies. This global reach means hotels listed on HRS can be discovered by travelers from various countries and regions, extending a property's visibility beyond local marketing efforts.
For hotels, being listed on HRS offers access to consistent demand from the business travel segment. The platform connects hotels with corporate clients who book accommodations regularly for business trips, conferences, and extended stays.
Information And Documents To Prepare Before You Apply
HRS requires specific information and documentation during the application process. Having these items ready makes the listing process smoother:
- Property Details: Official property name, complete address, and location information
- Contact Information: Direct phone number and email address for the hotel
- Room Inventory: All available room types, number of rooms for each type, and occupancy limits
- High-Quality Photos: Images of guest rooms, common areas, and building exterior
- Amenities List: All services and facilities available, such as Wi-Fi, breakfast, meeting spaces, and parking
- Legal Documentation: Business registration, tax identification, and property management agreements
Property Documentation Requirements
HRS typically requests documents that verify the hotel's legal status and operational authority. These include business registration certificates, tax identification numbers, and property ownership or management agreements. These documents establish that the hotel is officially registered and authorized to operate.
Photo And Content Standards
All photos uploaded to HRS follow specific technical guidelines. Images are high-resolution (minimum 1024 x 768 pixels), well-lit, and show spaces clearly without clutter or personal items. Each room type requires at least one dedicated photo showing the complete layout from eye level.
Mandatory photos include the hotel exterior, main lobby or reception area, and each available room type. Photos are taken in landscape orientation with even lighting to avoid shadows or overexposed areas.
Step-By-Step Process To Create Your HRS Listing
Step 1: Create Your Free Partner Account
Visit the HRS partner portal and locate the registration form. Enter your business information, including business name, official address, and contact details. Create login credentials to access the partner dashboard.
Step 2: Enter Property Details And Contact Information
Fill in your property name and complete address. Add your main contact information and select your property type classification. Provide facility details like the number of rooms, floors, and on-site features.
Step 3: Configure Room Types And Base Rates
Set up room categories by naming each one (Single, Double, Suite). Define maximum occupancy for each room type and enter base pricing for each category. You can also add seasonal rate variations or promotional pricing.
Step 4: Upload Mandatory Photos And Amenities
Upload required images for every room type, common areas, and the property exterior. Select amenities from the HRS checklist, including Wi-Fi, air conditioning, parking, or breakfast availability.
Step 5: Review Terms And Submit For Approval
Read through the partnership agreement, commission structure, and cancellation policies. Confirm all information is complete and accurate, then submit your application for review by the HRS team.
Optimize Room Types Rates And Availability
Room categories on HRS are structured to help corporate travelers find accommodations that fit their professional needs. Each room type is defined by size, bed configuration, included amenities, and occupancy limits.
Corporate travelers often search for rooms with workspace features, flexible check-in options, and business-friendly amenities. Common room types include Standard, Business, and Executive categories, each with different features and pricing levels.
Hotels enter rates for each room type and set occupancy limits. The base rate represents the price per night for single or double occupancy. Additional charges may apply for extra amenities or guests beyond the standard occupancy.
Availability is managed using a calendar system where inventory for each room type reflects real-time availability. Rate calendars can be adjusted for high-demand dates like conferences or local events.
Upload Photos And Write Descriptions That Convert
Photos on HRS follow specific technical requirements. Each image uses landscape orientation with a minimum resolution of 1024 x 768 pixels. Photos display spaces with even lighting and avoid shadows, glare, or distortion.
Required images include the building exterior, entrance, lobby, each room type, and business-relevant amenities like meeting spaces or work areas. Photos of facilities such as gyms, restaurants, or conference rooms use natural light and show the complete space.
Descriptions highlight details relevant to business travelers. Each listing begins with the hotel's classification, location, and proximity to business districts or transport hubs. The description states the number of rooms, available room types, and workspace features like Wi-Fi, desk space, or printing services.
Key elements to include in descriptions:
- Location Benefits: Distance to airports, business districts, or conference centers
- Business Amenities: Meeting rooms, business center, high-speed internet
- Convenience Features: 24-hour reception, express check-in, laundry services
- Nearby Services: Restaurants, transport options, parking availability
The language in descriptions is factual and direct, using short sentences and specific details. Listings avoid subjective statements and focus on presenting the property clearly for travelers comparing business accommodation options.
Activate And Manage Your Listing In The HRS Partner Portal
After HRS approves a hotel listing, the partner portal becomes the main tool for managing the property's presence on the platform. The dashboard provides access to hotel data management, room configuration, rates, and availability.
The homepage displays an overview of the property's status, including active room categories, current rates, and reservation summaries. The "Hotel Data Maintenance" section allows editing of general hotel information and requesting changes to existing content.
The "Photo Service" tool manages property images. Photos can be assigned to room types, common areas, or amenities. The main listing image is selected once photos receive HRS approval.
The "Rates and Availability" calendar shows current inventory and pricing. Rate or inventory adjustments are made directly in the calendar by selecting dates and entering updated values. This section also handles tax configurations and special rates for corporate agreements.
Performance metrics within the partner portal show booking volume, average daily rate, occupancy levels, and guest review scores. These figures help track how the property performs on HRS over time.
Best Practices To Improve Ranking And Increase Bookings On HRS
Hotels can use specific strategies to increase visibility and appeal to business travelers on the HRS platform.
A. Dynamic Pricing And Rate Parity
Dynamic pricing involves regularly updating room rates based on demand, season, or special events. HRS supports frequent rate adjustments, allowing hotels to match market trends and maintain competitive positioning.
Rate parity means keeping consistent pricing across all booking channels, including HRS, the hotel's website, and other online travel agencies. This consistency prevents guest confusion and supports fair competition in search results.
B. Respond Promptly To Corporate RFPs
Corporate RFPs (Requests for Proposals) are inquiries from companies seeking special rates or group booking arrangements. The HRS messaging system allows hotels to receive and respond to these requests directly within the platform.
Quick responses to RFPs increase a hotel's chances of securing corporate contracts or group bookings. The platform tracks response times, and faster replies may positively influence ranking and reputation with business clients.
C. Encourage Verified Guest Reviews
Verified guest reviews on HRS come from travelers who booked and stayed through the platform. These reviews appear to future guests and influence how hotels are ranked in search results.
Hotels can encourage feedback by sending polite follow-up messages after checkout. Responding professionally to both positive and negative reviews shows engagement and commitment to improvement.
D. Monitor Analytics And Adjust
HRS provides reporting tools that track booking volume, occupancy rates, and average daily rates. Hotels can review these analytics to identify booking patterns, popular room types, and high-demand periods.
Regular monitoring allows hotels to spot trends and make data-driven decisions to optimize their listing performance. The analytics section also displays guest segmentation data to help tailor offerings for corporate travelers.
Common Mistakes To Avoid When Listing On HRS
Several common errors can reduce a hotel's success on the HRS platform:
- Incomplete Property Information: Missing address details, contact information, or room inventory creates confusion and reduces trust with potential guests
- Poor Photo Quality: Low-resolution images, bad lighting, or missing mandatory shots make listings appear unprofessional
- Unrealistic Pricing: Setting rates significantly higher or lower than comparable properties, or failing to update prices for peak periods
- Slow Response Times: Delayed replies to booking requests or guest messages can result in missed opportunities and affect listing visibility
- Outdated Availability: Not updating room availability calendars can cause double bookings or guest disappointment
- Incomplete Amenities List: Failing to list key amenities or providing inaccurate facility details leads to guest dissatisfaction
Integrate HRS With A Channel Manager Like roommaster
A channel manager is software that connects a hotel's room inventory and rates to multiple booking platforms simultaneously. When hotels use a channel manager, changes to room availability or pricing automatically update across all connected channels.
roommaster's channel manager integration with HRS synchronizes room inventory and rates between the hotel's property management system and HRS. When a room is booked on one platform, availability instantly updates on all other channels, reducing double booking risks.
This integration supports streamlined operations because hotels don't need to log into multiple systems to update information. Changes to rates, restrictions, or availability are managed centrally and distributed to HRS and other booking platforms in real time.
Drive More Direct And OTA Revenue With Smart Technology
Comprehensive hotel management software connects different booking channels, including HRS, direct booking engines, and other online travel agencies, into a single platform. This technology processes reservations, synchronizes rates, updates inventories, and tracks guest data across all connected systems.
With integrated channel management, hotels enter pricing and availability once and distribute this information to all platforms simultaneously. This eliminates manual updates for each channel and reduces data entry errors.
roommaster offers an all-in-one platform for channel management and direct booking optimization. The software synchronizes HRS and other channels with the property management system, simplifying operations and supporting revenue management through real-time data and automation.
For more information about these features, visit roommaster’'s demo request page.
FAQs About Listing On HRS
What commission percentage does HRS charge hotels for each booking?
HRS typically charges a commission percentage that varies based on property type and booking volume. Commission rates are generally competitive with other corporate booking platforms, usually ranging from 10-18% per booking.
How long does the HRS approval process take for new hotel listings?
After submitting complete documentation and property information, the approval process typically takes between one and two weeks for new listings.
Can hotel groups manage multiple properties through one HRS partner portal account?
Hotel groups and management companies can oversee multiple properties using a single HRS partner account, with individual property dashboards for separate management of each location.
Does HRS integrate with existing property management systems and channel managers?
HRS provides integration capabilities with many popular hotel management systems and channel managers, allowing hotels to automate rate and availability updates across platforms.
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Join Thousands of Hotels Thriving with roommaster
The transition to roommaster is straightforward and efficient. Our implementation team handles data migration including reservations, guest profiles, and historical information.
Table of Contents
Join Thousands of Hotels Thriving with roommaster
See how roommaster's unified platform can work for your property. Our team will walk you through features tailored to your specific needs and operations.
