How roommaster And ampliphi AI Work Together To Automate Smarter Hotel Pricing

Key Takeaways

• Independent hotels often rely on manual pricing decisions based on experience, static calendars, or Excel sheets
• This guesswork leads to missed revenue opportunities and pricing that does not reflect true demand or market dynamics
• ampliphi is an AI-powered revenue management system that integrates with roommaster PMS in just five minutes
• The system adjusts rates using real-time signals from competitor pricing, local events, historical trends, and future availability
• You shall operate ampliphi in Co Pilot mode to review and approve changes, or Auto Pilot to fully automate pricing updates
• Hotels using ampliphi and roommaster have seen up to a 35 percent increase in RevPAR with less manual effort
• All pricing updates are automatically synced across roommaster PMS, booking engine, and connected distribution channels

The real problem with hotel pricing today

For most independent hotels, pricing is still a guessing game. Revenue managers and general managers review bookings, scan spreadsheets, and try to estimate the right rate for the right day. Sometimes they rely on what worked last year. Other times, they go with their gut. When changes happen, such as last-minute cancellations or new group bookings, it takes hours to catch up. This manual process leads to real revenue loss. When hotels make pricing adjustments manually, they tend to lose 20 to 30 percent of potential revenue due to static pricing, over-discounting, or misaligned demand forecasting, according to Revfine. Here is what that looks like in practice:• Spreadsheets with outdated pricing data• Last-minute rate changes across multiple systems• No visibility into competitor movements• No ability to adjust quickly for events or demand surges• Staff overloaded with manual updates instead of focusing on strategy This is not just inconvenient. It directly impacts revenue performance. According to STR Global, 50 to 70 percent of independent hotels still rely on manual pricing decisions. This leads to: • Missed peak demand opportunities • Over-discounting during periods of low demand • Inconsistent rate parity across OTAs

Why increasing hotel revenue is no longer a complex challenge for roommaster users?

Artificial intelligence has changed the way pricing is managed in hospitality. Hotels no longer need large teams or complicated tools to manage pricing effectively. When your PMS is integrated with an AI-powered revenue management system, you can unlock the full potential of your property’s performance data without adding operational complexity. Hotels using roommaster PMS already have the foundation in place. Integrating with a system like ampliphi makes it possible to convert their existing data into revenue-driving pricing strategies. https://www.youtube.com/watch?v=5pkicGdKNQQ

The smarter solution using ampliphi and roommaster together

ampliphi is an AI-powered revenue management system that integrates directly with roommaster PMS. The connection takes just five minutes to set up. Once active, ampliphi reads all the historical and current data within roommaster. This includes competitor pricing, stay patterns, cancellation behavior, and utilization data. It evaluates both past and forward-looking signals to recommend or apply real-time rate changes that aim to increase RevPAR and ADR. Hotels that implement roommaster PMS and ampliphi RMS together have reported up to a 35 percent increase in RevPAR.

Built for Owners, GMs, and Revenue Leaders

Whether you are managing the front desk, operations, or long-term strategy, ampliphi helps you work more efficiently and make smarter pricing decisions. Operate in Co Pilot mode to review and accept pricing recommendations. Or activate Auto Pilot mode and allow the system to apply rate changes automatically across roommaster, your booking engine, and connected channels. This flexibility supports hotel teams who want to stay competitive and meet revenue goals while freeing up time to focus on guest experience and daily operations. ampliphi and roommaster together help you: • Respond to demand shifts with confidence • Maintain rate parity across OTAs • Grow ADR and RevPAR without overloading your team • Protect margins while minimizing rate decision delays

How ampliphi integrates with roommaster?

ampliphi connects directly with your roommaster PMS and works in the background. It continuously monitors: • Historical patterns by date, segment, and channel • Forward-looking availability and hotel utilization • Lead time behavior and cancellation trends • Event-based demand and competitor pricing shifts ampliphi RMS evaluates how performance has changed over time. It reads historical booking behavior and identifies how trends shift based on seasonality, events, or demand fluctuations. It also analyzes how your property has used inventory in the past and anticipates future availability. This allows the system to recommend pricing that is most likely to maximize both ADR and RevPAR. The system does more than automate updates. It interprets data contextually, helping you price in a way that reflects your actual business needs. Every approved or automated update is pushed directly to: • roommaster PMS • roommaster Booking Engine • All connected channel managers No need to switch screens, manage duplicate entries, or re-train your staff.

Real-world example: Solving a midweek pacing gap

Your Tuesday night bookings are coming in slower than expected. In a manual setup, someone might catch this too late. By then, the opportunity is already lost. With ampliphi, the system detects the slowdown early, recommends a rate adjustment to stay competitive, and syncs pricing across all channels instantly. In another case, a local event drives demand. ampliphi detects the spike, reviews your comp set, and increases your rates to capture the opportunity before demand peaks. It also ensures you stay competitive by continuously checking nearby hotels and their rates. In ampliphi, you can define which competitors you want to compare your pricing against, so you always maintain rate positioning in your defined market. This approach helps maintain rate integrity, grow ADR, and ensure you are not leaving money on the table.

What makes ampliphi different

• AI-powered recommendationsampliphi continuously learns from your property’s booking behavior, performance trends, and market activity. It evolves daily.
• Event and competition trackingThe system monitors your market for upcoming events, local activity, and rate shifts to help you react in time. You can define which hotels in your area you want to track competitively. ampliphi uses this data to help you align your pricing strategy and stay ahead of your chosen comp set.
• Historical and forward-looking data analysisampliphi blends historical patterns with current availability and market signals to recommend optimal pricing strategies.
• Override and control featuresYou can review pricing suggestions before they go live or configure the system to automate them based on your preferences. This flexibility supports owners, general managers, and revenue teams looking for more control and less friction in daily rate management.
• Fast and seamless onboarding The connection takes only five minutes. Once live, ampliphi runs in the background and works with your existing roommaster setup.

What your team gains

• Smarter, more confident pricing
• Less time spent updating rates manually
• Consistent pricing across all channels
• Stronger performance in ADR and RevPAR
• More time to focus on guest service and business growth

ampliphi is not designed for large chains. It is built to support independent hotels that want better results from the systems they already trust.

Move beyond manual updates and guesswork

roommaster already contains your hotel’s most valuable data. ampliphi helps you turn that data into daily rate decisions that grow your revenue. No more last-minute changes. No more spreadsheets. AND No more second-guessing. You know your market. ampliphi helps you stay ahead of it. Request a demo