From the rugged coastline of Acadia to lakeside lodges and forest campgrounds, ExplorUS has spent three decades welcoming travelers to some of the most beautiful places in America. A park concessionaire since 1995, the company operates hotels and lodges, restaurants, retail, camping, and marinas across more than 20 destinations nationwide, all while serving as a steward of the natural, historic, and cultural resources that make those places special.
Running modern hospitality in settings like these is uniquely demanding. Properties are remote and highly seasonal, the mix ranges from rustic cabins to lakeside hotels, and the infrastructure that city hotels take for granted is often miles away. Since 2012, the platform behind ExplorUS operations has been roommaster. Over more than a decade, that partnership has grown from a property management system into a full hospitality stack, and ExplorUS has embraced each new capability as roommaster has built it.
One Platform That Works Everywhere They Do
A company operating across parks and forests coast to coast can't afford a different system at every site. ExplorUS needed one platform its teams could run consistently, whether at a busy lakeside hotel or a remote lodge with a short, intense season. roommaster gave them that single operational foundation, reliable enough for properties that, in practice, never really close.
"We operate in places most software was never designed for. roommaster gives every one of our properties the same dependable system to run on, no matter how remote or how busy the season gets. That consistency is everything when you're managing this many sites."
— Duke Christopher, Vice President of Lodging, ExplorUS
Turning Park Lovers Into Direct Bookings
For travelers planning a trip to a national park, the journey starts online, often months ahead. ExplorUS adopted the modern roommaster Booking Engine to give guests a fast, fully branded way to book direct, so the experience they picture before they arrive matches the one they find when they get there.
"Our guests are excited before they ever set foot on the property. The roommaster Booking Engine lets us capture that moment, present each destination the way it deserves, and turn interest into a direct booking without sending people elsewhere."
— Duke Christopher, Vice President of Lodging, ExplorUS
Never Missing a Guest, Even After Hours
In remote and seasonal destinations, calls don't stop when the front desk gets busy or the day ends. A guest planning a trip wants answers right away, and a missed call can quietly become a missed booking. ExplorUS is among the operators putting roommaster Concierge to work, and the AI voice agent is now live across most of its properties, answering every call day or night, in any language, and booking rooms directly into roommaster in real time.
"What we love about Concierge is that no guest ever waits. Someone calling about a cabin at ten at night gets a warm, helpful answer immediately, and our staff aren't pulled away from the guests in front of them. It captures bookings we used to lose and gives our teams their time back."
— Duke Christopher, Vice President of Lodging, ExplorUS
The Throughline: A Partner That Keeps Innovating
What has kept ExplorUS with roommaster for more than 14 years isn't any single feature. It's a platform that has grown with them, adding modern direct booking, integrated payments, and AI Concierge at the moments the business was ready for them. roommaster keeps moving the technology forward, and ExplorUS keeps adopting it, because each step solves a real problem without disrupting the operations its guests depend on.
For ExplorUS, roommaster is more than a property management system. It's the operational backbone behind guest-first hospitality in some of America's most treasured places, and a partner committed to building what comes next.
"We've grown alongside roommaster since 2012. They understand the realities of running hospitality at scale across very different sites, and they keep innovating in ways that genuinely help us take better care of our guests."
— Duke Christopher, Vice President of Lodging, ExplorUS
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The roommaster team have been able and willing to help us make sure all of our things are connected, that all of our channels are working together.
