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San Diego's hotel tax, officially the Transient Occupancy Tax, no longer has a single citywide rate. Since May 1, 2025, it's split into three zones, 11.75%, 12.75%, and 13.75%, based on a property's distance from the San Diego Convention Center.
The zone system traces back to Measure C, a ballot initiative San Diego voters approved in November 2020 with 65.2% in favor, authorizing the city to raise TOT to fund convention center expansion, street repair, and homelessness programs. Implementation stalled for years while the measure faced legal challenges over whether it needed a two-thirds supermajority as a special tax; a 2024 trial court judgment finally confirmed Measure C's validity, and the new zoned rates took effect May 1, 2025, replacing the old flat 10.5% rate.
Coverage extends to hotels, motels, and short-term rentals alike. Short-term rentals carry an additional licensing layer on top of the tax itself: the city's Short-Term Residential Occupancy program sorts listings into four tiers by how many days a year they're rented and whether the host is present, and whole-home rentals in the highest-frequency tiers are capped at roughly 1% of the city's housing stock, with fewer than 900 citywide licenses remaining as of late 2025 and new applicants entering a lottery rather than a first-come queue.
A San Diego stay can be taxed under as many as two separate charges depending on the property's zone and room count.
| Tax component | Rate | Notes |
|---|---|---|
| Transient Occupancy Tax, Zone 1 | 11.75% | Closest of the three zones to the base rate; effective May 1, 2025 under Measure C |
| Transient Occupancy Tax, Zone 2 | 12.75% | Mid-tier zone by distance from the San Diego Convention Center |
| Transient Occupancy Tax, Zone 3 | 13.75% | Highest zone rate, generally closest to the Convention Center |
| Tourism Marketing District Assessment, 70+ rooms | 2% | Funds regional tourism promotion; operator may pass it to the guest but must show it separately from TOT |
| Tourism Marketing District Assessment, under 70 rooms | 0.55% | Reduced rate for smaller lodging businesses |
Because the zone boundaries don't follow neighborhood names or ZIP codes in any obvious way, the city maintains an interactive tax zone lookup map so an operator can confirm exactly which of the three rates applies to a specific address rather than guessing based on distance or reputation.
The Tourism Marketing District assessment is a separate charge from TOT with its own room-count threshold: properties with 70 or more rooms pay 2%, while smaller properties pay a reduced 0.55%. Whichever rate applies, the city requires it to appear as its own line item distinct from the Transient Occupancy Tax rather than folded into one combined percentage.
The guest pays TOT and, where applicable, the TMD assessment, but the operator is responsible for collecting and remitting both to the Office of the City Treasurer. Remittance is monthly, due by the last day of the month following collection, so April's tax is due by May 31.
Late remittance carries an escalating penalty: 1% for the first delinquent day, plus an additional one-third of 1% for every day after that, capped at 25% of the tax owed. Short-term rental platform remittance still varies by platform, so an operator can't assume a booking made through a major site has already had San Diego's zone-specific rate applied and remitted correctly.
San Diego's transparency requirement is specific to how the two charges are displayed rather than a broader all-in pricing law: the Tourism Marketing District assessment must be shown as its own separate line item from the Transient Occupancy Tax, not combined into a single tax percentage on the guest's receipt. A property that lists one blended rate instead of two distinct lines isn't meeting the city's own presentation requirement, even if the total dollar amount collected is correct.
San Diego defines its long-term stay exemption by calendar month rather than a flat day count: occupancy becomes exempt once it reaches "a month," defined as the period of consecutive days from the first calendar day of occupancy in any month to the same calendar day in the following month. That means the exact number of days before exemption kicks in shifts slightly depending on which day of which month the stay began, unlike a fixed 30-day rule.
San Diego also exempts stays with a daily rent of $25 or less, a low-cost threshold not common in other major cities, along with stays paid directly by the federal or state government with proper documentation and stays covered by international treaty exemptions.
None of this is about software resolving which of San Diego's three zones a property sits in, since that depends entirely on the property's actual address relative to the Convention Center. What a PMS can do is let a property configure its confirmed zone rate and its correct Tourism Marketing District tier as two distinct line items, matching the city's requirement that they appear separately rather than as one blended tax. Revenue reports by date range help confirm the May 2025 rate change was applied consistently going forward, and a booking engine that itemizes both charges keeps a multi-zone operator from accidentally applying one property's rate to another.
Yes, and since May 1, 2025 it's actually three rates, not one. San Diego's Transient Occupancy Tax runs 11.75%, 12.75%, or 13.75% depending on which of three zones a property falls in relative to the San Diego Convention Center.
San Diego's hotel tax is the Transient Occupancy Tax, set at 11.75% to 13.75% depending on zone under Measure C, plus a Tourism Marketing District assessment of 2% for properties with 70 or more rooms or 0.55% for smaller properties.
San Diego's lodging tax is the same charge as its hotel tax: hotel tax, lodging tax, occupancy tax, and bed tax all refer to the Transient Occupancy Tax and the related Tourism Marketing District assessment.
San Diego defines the exemption threshold as one calendar month, the period from the first calendar day of occupancy to the same calendar day in the following month, rather than a flat 30-day count.
San Diego specifically requires the Tourism Marketing District assessment to be shown as its own line item separate from the Transient Occupancy Tax, rather than combined into a single blended tax percentage on the guest's receipt.
The property operator collects both the Transient Occupancy Tax and the Tourism Marketing District assessment from the guest and remits them monthly to the Office of the City Treasurer, due by the last day of the month following collection.
Voters approved Measure C in November 2020 to fund convention center expansion, street repair, and homelessness programs, but legal challenges over whether it required a two-thirds vote delayed it for years. A 2024 trial court judgment confirmed its validity, and the new three-zone rate structure took effect May 1, 2025, replacing the previous flat 10.5% citywide rate.