Harrison Group Property Excels in High-Demand Market
The Harrison Group operates 14 independent hotels along the East Coast, representing three generations of family-owned hospitality excellence since 1951. Within this diverse portfolio of flagged and independent properties, Plim Plaza stands as a premier boardwalk destination in Ocean City, Maryland.
Under General Manager Jason Barrett’s leadership, Plim Plaza demonstrates how the right property management system enables hospitality professionals to focus on what matters most, delivering exceptional guest experiences in one of the coast’s most competitive markets.
20 Years of Proven Performance
Plim Plaza, located on First Street directly facing the beautiful beach and boardwalk, has relied on roommaster for nearly two decades. Surrounded by iconic attractions including the Ocean City Art Gallery, and with the Mug and Mallet and Cabanas restaurant operating below, the property operates in Ocean City’s most vibrant location.
Barrett brings extensive experience with various PMS systems to his assessment: “In my years of hoteling, I’ve used different property management systems. roommaster is by far the easiest and most user friendly to navigate with minimal training.”
This operational simplicity becomes crucial for properties managing complex room inventories and high guest turnover in premium boardwalk locations.
Intuitive Design That Speaks for Itself
The effectiveness of roommaster’s interface becomes evident in Plim Plaza’s daily operations. Barrett explains: “It’s really just the ease of navigating the screens. The product speaks for itself by how easily it’s used.”
For busy boardwalk properties where staff must handle rapid check-ins and check-outs while maintaining service quality, this intuitive design eliminates operational friction. The system’s comprehensive functionality (check-in, check-out, payment processing, and rate management) operates as “really a one-stop shop” that keeps workflows seamless during peak periods.
Simplified Training for Complex Operations
Managing Plim Plaza as a larger property with multiple room types presents unique training challenges. roommaster’s self-explanatory interface transforms this potential obstacle into an operational advantage.
“roommaster is pretty self-explanatory to navigate, incredibly easy to train our staff,” Barrett notes. “You’re hands-on. You’re walking through it and it’s easily grasped. It’s very easy to become second nature.”
This training efficiency directly impacts service quality. When new staff can quickly master essential functions, they spend more time engaging with guests and less time struggling with technology, crucial for properties competing in high-visibility locations.
Unified Channel Management
Plim Plaza leverages roommaster’s integrated approach to manage distribution across multiple online travel agencies. Rather than juggling separate systems, staff can control all channels through a single interface.
“Through one page you’re able to manage all of your OTAs,” Barrett explains. This unified management prevents the booking conflicts and availability errors that can damage a property’s reputation on major booking platforms.
Real-Time Dashboard Intelligence
Plim Plaza maximizes operational efficiency through roommaster’s dashboard functionality, which provides instant access to critical information needed for daily decision-making.
“The dashboard is incredibly helpful. It’s very user friendly. Click of a button, you get the real time updates,” Barrett describes. This immediate access to property status enables proactive management rather than reactive problem-solving.
Responsive Partnership Support
When operational questions arise, Plim Plaza benefits from roommaster’s commitment to responsive support that understands the urgency of hospitality operations.
“If an instance occurs, call up roommaster and they’re easily able to figure out is very easy. You can call, email your question and they get back to you right away,” Barrett confirms.
This partnership approach ensures that technology issues don’t disrupt guest service or revenue operations, essential for properties operating in competitive boardwalk markets where every guest interaction matters.
Mobile Accessibility That Enables Leadership
Barrett leverages roommaster’s cloud-based accessibility to maintain operational oversight while focusing on property leadership at Plim Plaza. “roommaster makes it very easy for me to spend the day in what’s most important which is the property from top to bottom. You can log in anytime anywhere.”
This mobility enables hands-on management without being tethered to the front desk, allowing general managers to be present for guests while maintaining operational control.
Competitive Advantage Through Operational Excellence
For Plim Plaza, roommaster provides the operational foundation that enables competitive success in Ocean City’s demanding hospitality market. The system’s seamless connectivity and user-friendly design create efficiency that translates directly into better guest service.
Barrett’s assessment reflects the practical benefits that matter most to hospitality professionals: “roommaster is easy. It’s user friendly. It’s seamless. The connectivity is immaculate. I would recommend it to everybody. And I love and trust roommaster.”
Plim Plaza’s 20-year partnership with roommaster demonstrates how intuitive technology design and responsive support enable hospitality professionals to focus on guest service rather than system management, creating competitive advantages in high-demand markets.
The roommaster team have been able and willing to help us make sure all of our things are connected, that all of our channels are working together.
